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OLO reports that catering checks can be ten times larger than standard transactions for brands that are structured to handle significant volume and customer retention.
The company explains that leading brands have transitioned catering from a reactive add-on to a fully developed revenue channel, building robust systems and dedicated playbooks to maximize its potential. This strategic shift allows these businesses to efficiently process high-demand orders and foster long-term relationships with their guests, rather than relying solely on standard transactions.
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OLO has previously convened operators from brands including CKE Restaurants, honeygrow, and Original ChopShop to share strategies for increasing guest traffic and average checks, according to a recent report. The company has also explored the effects of managing organizational change versus responding to surprise, as discussed in a workplace conversation with two experts. These initiatives reflect OLO’s ongoing focus on business performance and operational adaptability.