Hlib Chabaniuk

Salesforce signs agreement to acquire Braze after muted trading session

Salesforce signs agreement to acquire Braze after muted trading session
Salesforce stock edges higher to $242.3

Salesforce agreed to acquire Braze, a provider of customer engagement software. Separately, the stock edges higher on the day, trading at $242.3.

CRM price prediction
24H 0.41%
$226.59
48H 0.54%
$226.88
7D -2.21%
$220.67
1M 1.22%
$228.42
3M -1.68%
$221.88
6M -27.79%
$162.94
12M -8.3%
$206.94
Current price: $225.66 -3.5400 1.54%
Closed 11/02
Daily range 225.39 Arrow from to Icon 232.84
Weekly range 225.39 Arrow from to Icon 245.30
Loading...

Highlights

  • Salesforce agreed to acquire Braze, a customer engagement platform that enables real-time personalized marketing across channels.
  • 158 of 222 analysts rate Salesforce stock a buy, with a median price target of $285 and 7 recommending selling.
  • Salesforce stock edges higher on the day, trading at $242.3.

Salesforce signed a definitive agreement to acquire Braze. The announcement was made on September 28, 2026. Braze is described as a leading customer engagement platform that helps marketers build deeper customer relationships by responding to customer behavior in real time and coordinating personalized experiences across channels.

Bullish structure holds as price tests Ichimoku Kijun level

Price is sitting right at support from the Ichimoku Kijun at $241.36. Shares of Salesforce continue to hold above their MA-20, MA-50, and MA-200, which keeps the overall daily chart structure bullish. The Stoch RSI is nearing overbought territory, suggesting the recent advance is reaching a stretched level.

Upside probability leads as traders watch $241.36 support reaction

To gauge whether recent developments are being priced in, traders should watch the reaction to the $241.36 support from the Ichimoku Kijun. Price is testing this level without clearing it. Although the move has been contained within a narrow range over the past week, the probability of upside over the next five trading days is more than 80%, while downside risks are less than 20%. Expected trading is likely between $235.92 and $248.67. A close above $247.9 would show buyers are willing to follow through, but a drop below $241.36 would show the move is being faded. On the weekly chart the longer-term picture stays firmly constructive.

Previously it was reported that Salesforce was consolidating in a narrow range, with analysts watching for a decisive breakout to determine the next significant move. The latest Braze acquisition adds a new strategic layer, so traders should monitor whether continued support above the Ichimoku Kijun at $241.36 can set up a sustained push toward the upper boundary of the current trading range.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.