Parfums de Marly draws interest from CVC, Cinven and Puig as Advent explores sale
Interest in high-end fragrance assets remains strong as Advent International explores a potential sale of Parfums de Marly, a luxury perfume brand it acquired in 2023. CVC Capital Partners, Cinven and Spanish beauty company Puig are among the parties considering the business, which one source says could be valued at below 2 billion euros.
Highlights
- Advent is exploring a potential sale of Parfums de Marly, attracting interest from CVC Capital Partners, Cinven, and Puig as suitors.
- Parfums de Marly could be valued at below 2 billion euros (about $2.23 billion), according to sources familiar with the process.
- Continued investor interest in luxury fragrance brands is evident, with Parfums de Marly positioned in the premium segment with bottle prices around 250 euros.
Sale process centers on premium fragrance growth
As first reported by Reuters, Advent is exploring a potential sale of Parfums de Marly, with CVC Capital Partners, Cinven and Puig among the suitors, according to two people familiar with the matter.Talks are ongoing and there is no certainty that a transaction will be reached. One of the people says Puig is currently less active in the process than some competing bidders.
One source says the company could be valued at below 2 billion euros, or about $2.23 billion. Spokespeople for CVC, Cinven, Puig and Advent decline to comment, while Parfums de Marly does not immediately respond to a request for comment.
Luxury scent brands remain an active deal target
Any deal would underline sustained investor interest in premium fragrance brands, one of the fastest-growing segments of the beauty market.Founded in 2009, Parfums de Marly sells fragrances inspired by 18th-century French perfumery, including Layton, Delina and Valaya. Its bottles are generally priced at around 250 euros or more, positioning the brand firmly in the luxury segment.
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