Amazon expands Alexa shopping with text-based purchasing in the U.S.
Amazon is widening the ways customers can use its AI-powered shopping tools as it adds text-based purchasing to Alexa for Shopping in the U.S. The feature initially reaches a small group of invited customers and lets users search, compare and buy products through text messages before a broader rollout in the coming weeks.
Highlights
- Amazon is launching text-based Alexa for Shopping features to select U.S. customers, with broader availability expected in the coming weeks.
- The new Alexa feature enables search, product comparison, deal tracking, and purchases via text message, expanding Amazon's AI-driven retail tools.
- Amazon is strengthening its control over marketplace access by blocking Meta's Muse and pursuing ongoing legal action against Perplexity's Comet shopping agent.
Text shopping rollout and feature scope
As reported by Reuters, Amazon said on Friday that U.S. customers will be able to use Alexa for Shopping to search for products and make purchases through text messages.The company said the new feature allows users to research and compare products, track deals and price drops, and have Alexa for Shopping complete purchases on their behalf. Amazon is rolling the service out first to a limited group of invited U.S. customers ahead of a wider launch in the coming weeks.
Competitive and legal context for AI shopping agents
The rollout comes as Amazon takes a firmer stance on third-party AI shopping tools seeking access to its marketplace. The company recently moved to block Meta's AI shopping agent, Muse, from accessing its online store, saying the tool appeared to reach the marketplace without authorization and store customer credentials.Amazon also won a court order blocking Perplexity's shopping agent, Comet, in March, although a U.S. appeals court overturned that ban in August. The case remains ongoing.
Our earlier article on KPMG’s CEO survey on AI agents highlighted that many large U.S. companies are seeing efficiency and growth benefits, even as only a small share of leaders view the technology as truly transformational so far. It also noted that executives expect continued hiring, retraining, and rising investment in AI infrastructure as organizations work through the harder task of redesigning processes for more autonomous systems.
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