OpenAI launches business profiles, AI agents for U.S. e-commerce firms
OpenAI is expanding ChatGPT's commercial tools with a beta feature that lets companies manage how they appear on the chatbot. The rollout also includes AI agents for eligible U.S. e-commerce and online service businesses, extending OpenAI's push into business engagement and advertising.
Highlights
- OpenAI launched a ChatGPT Businesses beta, enabling companies to claim profiles, update product feeds, and access aggregated user engagement insights.
- The new Business Agents feature lets U.S. e-commerce and service businesses interact directly with customers on ChatGPT about products and services.
- Businesses can sponsor their Business Agent for labeled ChatGPT Ads placements, and Shopify merchants can connect stores through Business Hub or Shopify admin.
ChatGPT business tools enter beta
As reported by Reuters, OpenAI says it is launching a beta service called Businesses within ChatGPT, allowing companies to claim and manage their profiles, update information and monitor how users interact with them on the platform.Through a tool called Business Hub, companies can verify their presence in ChatGPT, update key details and add product feeds that include pricing and availability. OpenAI says the service also provides aggregated insights such as mentions, views and website clicks.
Another tool, called Business Agents, lets users chat directly with an agent representing a business to ask about products or services. OpenAI is initially rolling out that feature to eligible e-commerce and online service businesses in the U.S.
Advertising and merchant integration expand use cases
OpenAI says it does not share users' conversations or Business Agent chats with businesses, and that insights are only available in aggregated form when interactions exceed certain thresholds.Businesses can also sponsor their Business Agent and use it as a destination for ChatGPT Ads, with sponsored placements clearly labeled, according to the company. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim their business, while Shopify merchants can connect stores through Business Hub or the Shopify admin.
We recently reported on a KPMG CEO survey finding AI agents are boosting efficiency at large U.S. firms, though few see them as transformational yet.
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