Avaland launches Accent Petaling Jaya, achieves 60% take-up rate
Avaland Bhd is expanding its offering in the mid- to upper-end residential segment with the launch of a new serviced condominium project in Section 13, Petaling Jaya. Valued at RM400 million, the project is the first development under the Accent series and supports the group’s target of launching projects with a gross development value of RM1 billion this year.
Highlights
- Avaland launched Accent Petaling Jaya on 14 Nov as the first project in the Accent series, achieving a 60% take-up rate since sales opened on 1 Sept.
- Accent Petaling Jaya is a 37-storey serviced condominium on a 2.17-acre site, featuring five layouts ranging from 1,165 to 1,880 square feet.
- Avaland will manage the seven ground-floor retail units itself for the first two years, alongside a range of premium amenities.
This article was translated from the original. Read the original version by our correspondent here.
Launch details and project features
As reported by The Edge Malaysia, Accent Petaling Jaya was launched at its sales gallery on 14 Nov as the first project under Avaland’s new Accent series. The 37-storey serviced condominium has achieved a 60% take-up rate since sales opened on 1 Sept, the company said.Avaland chief operating officer Aw Sei Cheh said the Accent series incorporates several features from the Aetas series, including a low-density concept that prioritises comfort over maximising the number of units. He explained that Avaland’s portfolio is structured across three business units: the luxury segment under AVA Luxe and Aetas; the affordable and landed segment under AVA Ria; and the mainstream mid- to upper-end segment under Amica, Alora, Alira and Accent.
Located on a 2.17-acre site acquired from Tan Chong Motor Holdings in January 2025, the project offers five layouts ranging from 1,165 to 1,880 square feet. To maintain low density, each floor has eight units, all featuring private lift lobbies.
The development also includes seven ground-floor retail units, which Avaland will manage for the first two years. Other facilities include a car wash area, residents’ lounge, co-working space, children’s learning hub, self-service laundry, garden, racquet court, barbecue terrace, 25-metre swimming pool, gymnasium, yoga and Pilates studio, as well as a rooftop deck and herb garden.
In earlier coverage, we looked at Meria Commercial Hub as Avaland brought in Mydin, Maplewood International School and San Francisco Coffee at Cybersouth.
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