Canada Beef targets bigger Philippines share as exports expansion gains pace
Canadian beef suppliers are stepping up their push in the Philippines as they seek broader distribution outside Metro Manila and a larger foothold in the market. The industry group says the country accounts for 2% of Canada's beef exports in 2026, with shipments this year reaching about 1,600 metric tons after nine months.
Highlights
- Canada Beef targets increasing its Philippine market share to 5% within seven years, expanding beyond Metro Manila into Cebu and Davao.
- Canadian beef exports to the Philippines reached about $10 million and 1,600 metric tons in the first nine months of 2024, with expectations for shipments to multiply five- or six-fold.
- Meat imports in the Philippines rose 7.6% to 1.14 billion kilograms by end-August, supporting Canada Beef’s diversification strategy amid rising overseas demand.
Expansion plan for Philippine market
As reported by BusinessWorld Online, Canada Beef is aiming to lift the market share of Canadian-raised beef in the Philippines to 5% within the next seven years, according to Canada Beef President Eric Bienvenue. He said the group is also preparing to widen its reach beyond Metro Manila, with Cebu and Davao among the markets it wants to serve.Bienvenue said Canadian beef exports to the Philippines are worth about $10 million so far this year. He added that shipments could rise to five or six times current levels, after about 1,600 metric tons were exported in the first nine months.
Canada Beef expanded in the Philippines in 2024 after trade disruption tensions pushed it to diversify its export markets. The group now plans to add two or three more cities in the next year to enlarge its presence in the country.
Trade diversification and import demand
Canada currently exports beef products to 51 countries, with its largest markets including the U.S., China, Mexico, Japan and South Korea. In Southeast Asia, Vietnam is its top export destination, and Canada Beef also has about 10 offices across Vietnam, Taiwan, South Korea, Mexico, the Middle East and Indonesia.About half of Canada's beef production is exported, Bienvenue said, underscoring the sector's reliance on overseas demand. In the Philippines, a growing import market may support that strategy, with meat imports rising 7.6% to 1.14 billion kilograms at the end of August, according to the Meat Importers and Traders Association.
Earlier, we outlined Bangladesh fruit exports reaching $126.35 million as the EPB pushed market expansion and trade diversification.
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