TV5 plans network expansion and ad tech upgrades in the Philippines

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TV5 network expansion and upgrades

Highlights

TV5 will expand its digital TV network from 37 to 55 transmission sites nationwide, upgrading Novaliches to 20 kilowatts and Antipolo to 15 kilowatts.
TV5 is enhancing digital ad offerings via the Kayana Ad Network with data-driven targeting and AI optimization, plus new BoltOS-powered interactive site features.
TV5 expanded its ABS-CBN partnership with new co-produced content and announced Bilang Pilipino 2028 for integrated election coverage using group-wide analytics.

Transmission buildout and platform upgrades

As reported by BusinessWorld, citing TV5, the broadcaster plans to expand its nationwide digital television network to 55 transmission sites from the current 37, with additional facilities across Luzon, the Visayas, and Mindanao.

The company said it is also upgrading its Novaliches digital terrestrial television transmitter to 20 kilowatts. TV5 added that it had already upgraded its Antipolo transmitter to 15 kilowatts from six kilowatts to improve digital television reception in Mega Manila.

The expansion is part of TV5's push to strengthen programming, widen audience reach, and increase advertising opportunities as it looks toward 2027. The company announced the initiatives during its annual Thanksgiving celebration at Grand Hyatt Manila on Nov. 9.

Advertising strategy and media partnerships

On the digital side, TV5 said it is reinforcing its partnership with Kayana through the Kayana Ad Network, which offers data-driven audience targeting, AI-powered campaign optimization, and performance insights.

The network also plans to add interactive features to its refreshed website through BoltOS, including chats, polls, quizzes, and sponsored activities. TV5 Integrated Sales Head Carlo Magdaluyo said the company aims to build on existing advertising partnerships and create more opportunities for advertisers and partners.

TV5 also highlighted its expanded partnership with ABS-CBN Corp., including the co-production of ASAP XP and a planned joint Christmas special featuring talents from both networks. MediaQuest President and Chief Executive Officer Victorico P. Vargas said the group would continue adapting to changing audience needs, while Chairman Manuel V. Pangilinan said MediaQuest remains focused on improving TV5's competitiveness and commercial sustainability.

Separately, MediaQuest plans to launch Bilang Pilipino 2028, which will combine the group's news organizations and data analytics resources for coverage of the 2028 Philippine elections.

As we previously wrote, Malaysian telecoms are speeding up agentic AI adoption to improve network efficiency and customer experience.

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