Binance.US strengthens position in U.S. market with new CEO

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Binance.US appoints Stephen Gregory CEO

New CEO and experience in the crypto industry

Stephen Gregory brings extensive experience in digital assets and crypto regulation. Before joining Binance.US, he led the U.S. division of Currency.com, a platform focused on cryptocurrency trading and digital financial services. The company was acquired in 2025. Earlier in his career, Gregory held leadership roles at Gemini and CEX.io, where he worked on regulatory compliance issues.

“I am honored to lead the Binance.US team as we write the next chapter for the best platform for U.S. crypto investors to buy, trade, and earn digital assets,” said Stephen Gregory, CEO of Binance.US. “The Binance.US brand is extremely powerful, with a founder, Changpeng Zhao (CZ), who has continuously advocated to make the U.S. the crypto capital of the world. Additionally, I thank Norman for thoughtfully stewarding the company through a time of regulatory uncertainty and preparing us well to take advantage of the many opportunities that exist today.”

Former CEO Norman Reed has stepped down from the role but will remain involved with the company as an adviser.

“As we look to the next phase of growth for Binance.US, Stephen brings an entrepreneurial approach to leadership that I am confident will deliver for our customers in a meaningful way,” said Norman Reed, senior adviser. “I am proud of the work we have accomplished together to offer a compliant, U.S. regulated home for digital assets.”

Product expansion plans

The leadership change coincides with the expansion of Binance.US services. Over the past year, the company has launched several features, including the Boost service, staking programs and an updated referral program.

The platform also plans to expand its Earn offering, which allows users to generate returns from crypto assets. In addition, Binance.US is considering introducing additional payment gateways and integrations with decentralized finance services.

What the leadership change means for the industry

The appointment of a new CEO could mark an important step for Binance.US, which operates separately from the global Binance exchange and focuses on complying with U.S. regulatory requirements.

The United States remains a key market for crypto companies. A significant share of investment in blockchain projects is concentrated in the country, while regulators continue to debate new industry rules, including the division of oversight responsibilities between the SEC and the CFTC.

Against this backdrop, crypto exchanges are strengthening compliance and expanding their product offerings. Binance.US is developing yield services, DeFi integrations and tools related to tokenized assets.

Earlier reports also noted that Binance founder Changpeng Zhao (CZ) entered the list of the world’s richest people. In the latest billionaire ranking he rose to 17th place, with his fortune estimated at around $110 billion — nearly $47 billion more than a year earlier.

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