Pavel Durov wants to rename TON back to Gram
The Open Network is planning to rename the Toncoin (TON) token, returning to its original name, Gram (GRAM). Project founder Pavel Durov announced the move on Telegram.
According to Durov, the rebrand will “pave the way for the next stage,” while the transition itself will take around three weeks.
“Gram was the original name of TON’s currency in the first white paper. We are returning to our roots — and starting a new chapter,” he emphasized.
The move brings the project back to the token name used in TON’s 2018 white paper. Telegram abandoned it after the U.S. Securities and Exchange Commission (SEC) blocked its $1.7 billion ICO in 2020.
The decision comes after Telegram effectively took over from the TON Foundation in May as the main driver of the network and became its largest validator.
The community wants change
On Monday, The Open Network launched a vote on the rebranding proposal. The project stressed that there will be no swap, migration, bridge, claim or conversion: all balances, addresses, contracts and positions will remain exactly as they are.
At the time of writing, 1.8 million TON, or almost 80% of the votes, had been pledged in favor of the rebrand.
Pavel Durov presents the token renaming as part of the “Make TON Great Again” roadmap. The rebrand is the fourth stage of this plan. The first three were implemented earlier this year: in April, the network received a Catchain upgrade to increase blockchain speed, transaction fees were later reduced, and Telegram then took on a key role in TON’s development.
The project’s ultimate goal is to create a seamless Web3 experience inside Telegram for the messenger’s one billion users. This means turning Telegram into a global platform for payments, mini-apps, digital ownership, AI agents and other services.
Market reaction
The TON price reacted sharply to the news. In late trading on Monday, the token rose by more than 15%, from around $1.95 to more than $2.25.
However, by Tuesday morning, the asset had pulled back to $2.06. It still trades about 75% below its all-time high of $8.25, reached in June 2024, according to CoinGecko.
How Gram became TON
The transition from Gram to TON was not just a name change, but the result of a forced transformation of the entire project. After the legal conflict with the SEC, Telegram ended its direct involvement in launching the blockchain, while the source code and technical groundwork effectively passed into the hands of independent developers. It was the community that preserved the idea behind the network, but continued developing it in a new legal and organizational reality.
As a result, the project gradually shifted its focus: instead of a cryptocurrency closely tied to Telegram and its original plans, the open infrastructure of The Open Network came to the forefront. The name Toncoin cemented this break with the previous chapter and helped separate the new version of the network from the Gram launch blocked by regulators.
As a reminder, Pavel Durov has claimed that TON is becoming the fastest layer-1 blockchain.
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