Payward expands unified finance platform beyond crypto trading
After spending most of Kraken's history building a crypto exchange, parent company Payward is broadening its business into a wider financial platform. The Wyoming-based group says it is linking trading, banking, asset management and institutional services on shared infrastructure while remaining profitable and under no pressure to pursue an IPO.
Highlights
- Payward has spent billions of dollars over the past two years on acquisitions in futures, derivatives, tokenized stocks, and banking in the U.S. and Europe.
- Payward unifies trading, banking, asset management, and institutional services on a single platform with one ledger for seamless asset movement and regulatory compliance.
- Competition intensifies as Payward, Coinbase, and Binance build unified platforms, aiming to outperform legacy finance by reducing intermediaries, delays, and costs through blockchain infrastructure.
Platform strategy and expansion model
As reported by CoinDesk, co-CEO Arjun Sethi says Payward is combining trading, banking, asset management and institutional services on a common infrastructure stack rather than operating them as separate businesses.The company builds products internally, acquires capabilities that would take too long to develop on its own and partners with established institutions. Over the past two years, Payward has spent billions of dollars on acquisitions that extend its reach into futures and derivatives, tokenized stocks and additional banking capabilities in the U.S. and Europe.
Sethi says the group is not structured as a holding company, but as a single platform with one balance sheet and one regulatory stack. At the center of that approach is what he calls "one ledger," designed to let money and assets move across products without the fragmented network of intermediaries common in traditional finance.
Competitive pressure and market implications
Payward is pursuing the strategy as crypto platforms increasingly push beyond pure digital-asset trading into broader financial services. Coinbase is building what it calls an "Everything Exchange" across crypto, stocks, derivatives and prediction markets, while Binance is combining trading, payments, investing and yield products on one platform.Payward's argument is that legacy finance remains limited by older technology and market structures, with securities taking time to settle and financial markets closing overnight and on weekends. Sethi says separate records maintained by banks, brokers, custodians and clearing houses create extra intermediaries, delays and fees, while blockchain-based systems can allow assets to work as investments, collateral and programmable instruments on shared infrastructure.
In our earlier article on DTCC’s efforts to modernize post-trade market infrastructure, we covered how the industry is upgrading clearing and settlement to better connect traditional and digital markets. We also noted DTCC’s work on tokenization infrastructure, accelerated settlement and preparations for extended (24x5) U.S. equities trading to improve resilience, capital efficiency and risk management.