World Liberty Financial to airdrop $1.2M in tokens to stablecoin users
World Liberty Financial (WLFI), the crypto venture affiliated with U.S. President Donald Trump, announced plans to distribute 8.4 million WLFI tokens—valued at roughly $1.2 million—to early participants of its USD1 stablecoin loyalty program.
The airdrop will reward users who joined the USD1 Points Program, launched two months ago to accelerate adoption of World Liberty’s U.S. dollar–backed stablecoin, reports Cointelegraph.
Participants earned points by trading USD1 pairs on partner exchanges and maintaining token balances. According to the company’s post on X, eligibility and distribution will vary by platform, with the initial airdrop to occur across six exchanges, including Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC. The company described the initiative as the first phase of a broader incentive ecosystem to increase stablecoin usage across centralized and decentralized venues.
Expanding USD1 rewards program and DeFi integration
World Liberty said its points-based rewards system would soon expand to include decentralized finance (DeFi) integrations, new venues, and enhanced redemption options. “This is only the beginning,” the firm wrote, signaling long-term plans to integrate USD1 into cross-platform ecosystems. USD1, issued by World Liberty Financial and custodied by BitGo, currently ranks as the sixth-largest stablecoin globally, with a market capitalization of $2.94 billion, according to CoinMarketCap.
The project’s institutional reach is growing as well: Abu Dhabi’s MGX investment firm recently confirmed it would use USD1 to settle a $2 billion investment in Binance, marking the first major institutional deployment of the Trump-affiliated stablecoin. Meanwhile, the WLFI token trades at $0.14, down 0.5% over the past day and nearly 70% below its September all-time high of $0.46.
Trump’s crypto empire amasses over $1B in profits
The WLFI airdrop arrives as Trump’s crypto ventures continue to generate massive profits during his second term. A Financial Times investigation found that Trump’s family enterprises have netted over $1 billion in pre-tax gains from digital assets over the past year, with World Liberty Financial serving as the primary driver. Trump’s June financial disclosure reported $57.4 million in income from WLFI, though subsequent token unlocks lifted the family’s stake to $5 billion. The FT estimates they earned $550 million from WLFI this year alone.
Other ventures have also proven lucrative: the family’s Official Trump (TRUMP) and Official Melania Meme (MELANIA) tokens brought in $427 million combined, while the USD1 stablecoin has generated $42 million in profit since April. Together, these ventures cement Trump’s status as one of the most financially successful political figures in crypto, with World Liberty emerging as a centerpiece of the global stablecoin economy.
Recently we wrote that World Liberty Financial is preparing to roll out its WLFI debit card, designed to let users link their USD1 and WLFI wallets directly to Apple Pay for smooth crypto-to-fiat transactions.
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