Dmytro Kharkov

Nvidia stock holds at $184 as DA Davidson reiterates Buy rating

Nvidia stock holds at $184 as DA Davidson reiterates Buy rating
DA Davidson reiterated its Buy rating on Nvidia

As of January 13, Nvidia stock is trading at $184.69, down 0.1% in the last 24 hours. The stock remains in a short-term range, supported by long-term AI momentum but capped by near-term resistance.

Highlights

  • Nvidia is trading near $184 in a consolidation phase, with key support at $175 and resistance at $195–$200.
  • DA Davidson reaffirmed its Buy rating, highlighting Nvidia’s continued dominance in the AI chip market.
  • Short-term price action remains range-bound as investors weigh strong fundamentals against macro and regulatory uncertainties.

Technically, Nvidia is consolidating just below its recent highs after rallying significantly throughout 2025. The price is hovering near the midpoint between support at $175 and resistance at $195–$200. The lack of a decisive breakout suggests that traders are waiting for a new catalyst following recent product announcements.

The 50-day simple moving average (SMA), currently trending near $181, has acted as short-term support in recent sessions, while the 200-day SMA remains well below, around the $140 level, confirming that the long-term trend is still bullish. Momentum indicators such as the Relative Strength Index (RSI) are currently neutral, around the 50–55 range, implying neither overbought nor oversold conditions.

Nvidia stock price dynamics (November 2025 - January 2025). Source: TradingView

Volume has shown some decline during recent upswings, a technical warning that buying conviction may be weakening. If Nvidia fails to clear the $195 resistance level convincingly, it could lead to renewed testing of the $175 support level.

AI product momentum grows after CES, but market hesitation lingers

Nvidia’s fundamental strength remains firmly anchored in its leadership position in artificial intelligence (AI), data center GPUs, and next-generation compute platforms. At CES 2026, the company unveiled key innovations, including the Vera Rubin AI platform — an energy-efficient inference solution targeting enterprise-scale applications. The company also announced expanded support for its open-source AI model ecosystem and new "physical AI" integrations for robotics and automation, all reinforcing its long-term dominance in the AI space.

Following the CES announcements, DA Davidson reiterated its Buy rating on Nvidia, citing continued product leadership and favorable demand trends across the AI compute market. The firm emphasized that Nvidia remains the primary beneficiary of the next-generation hardware refresh cycle, driven by AI infrastructure expansion across cloud and enterprise verticals.

However, despite these bullish updates, Nvidia’s share price reaction has been muted, a sign that much of the AI growth narrative may already be priced in for the near term. Broader market caution, rising geopolitical tensions, and ongoing concerns about U.S.-China chip restrictions appear to be weighing on investor sentiment. Regulatory pressures have stalled certain shipments to China, one of Nvidia’s key export markets, casting uncertainty over revenue projections in the region.

Base case points to continued consolidation

In a bullish scenario, a break above the $195–$200 ceiling on strong volume could quickly propel NVDA toward $215–$225. This would likely be driven by strong forward guidance or institutional accumulation ahead of earnings. Confirmation of accelerating AI chip orders or a new enterprise partnership could also act as a short-term catalyst.

In a neutral or sideways scenario, which currently carries the highest probability (about 60%), the stock will likely remain confined to the $175–$195 channel, with traders exploiting short-term volatility until more macro clarity emerges. In this case, NVDA may continue to track broader tech sector trends without establishing clear direction.

Nvidia now demands full, upfront, non-refundable payments from Chinese buyers of its H200 AI chips, signaling a shift from its usual deposit-based terms. The move underscores growing regulatory challenges in one of its key international markets.

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