Ferrari shares fall after debut of first five-seat electric car

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Ferrari shares fall

Highlights

Ferrari shares fell more than 6% after the Luce presentation.
Luce is Ferrari’s first fully electric and first five-seat car.
The model is priced at around $640,000.

Market rejects sharp shift

Market reaction reflected disappointment after the launch of Luce, which drew mixed responses on social media and among investors. Ferrari shares in Milan fell by around 7% after the launch of Luce.

As of the time of writing, Ferrari NV at 290.75, down 19.25 points, or 6.21%.

The main source of concern was not only Ferrari’s move into electric vehicles, but the format of the car itself, ВВС informed. Instead of a classic two-seat or 2+2 sports car, Ferrari unveiled a five-seat fully electric model with a futuristic design. For some investors, this looks like a move away from the brand’s DNA, built around internal combustion engines, engine sound and racing heritage.

What Ferrari unveiled

Luce is Ferrari’s first electric car and the brand’s first five-seat vehicle. The model was developed with the participation of LoveFrom, the design studio founded by former Apple chief designer Jony Ive and Marc Newson.

The Luce reportedly features four electric motors, about 1,035 horsepower, acceleration to 60 mph in roughly 2.5 seconds and a range of about 280–330 miles, depending on the testing method. The price in Italy is about €550,000, equivalent to roughly $640,000.

Ferrari is also emphasizing in-house production of key components and long-term repairability in order to preserve the car’s market value. But the technical specifications did not remove the main question: whether Ferrari’s audience is ready to accept an electric car that does not look like a traditional supercar.

Ferrari tests the limits of brand loyalty

The Luce presentation became a test for Ferrari: the company is trying to enter the electric segment without damaging the premium image built over decades around gasoline-powered sports cars. The risk is heightened by the fact that some supercar rivals have already scaled back electric-vehicle plans because of weak demand and competition from Chinese brands.

For investors, the key figures are the share decline of more than 6%, the Luce price of about $640,000, five seats instead of the traditional sports-car configuration and Ferrari’s electric strategy. If demand proves limited, Luce could become more of an image project than a meaningful profit driver.

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