CRM climbs almost 4% after completing $25B share buyback and acquiring AI startup Fin

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Salesforce surges 3.74% today

Highlights

Salesforce achieved $2.3 billion in annual recurring AI revenue and acquired Fin for $3.6 billion to enhance AI capabilities.
The company completed a $25 billion share buyback and issued a $0.44 per share dividend while investing $1 billion in Swiss AI expansion.
Shares exhibit short-term strength but remain in a broader bearish trend, with expected trading between $168.63 and $178.06 over the next week.

AI revenue growth and acquisitions drive strategy shift amid reinvestment

Salesforce completed a $25 billion share buyback plan in March and paid a $0.44 per share dividend on July 2. The company reported $2.3 billion in annual recurring revenue from its AI products and introduced a resolution-based pricing model for the Agentforce Help Agent segment. In June, Salesforce agreed to acquire Fin, an AI customer service company, for about $3.6 billion to strengthen its Agentforce platform and committed to a $1 billion investment in Switzerland over the next five years to support agentic AI technologies.

Anton Kharitonov, expert at Traders Union, highlights persistent weaknesses in Salesforce despite today's 3.74% gain. He sees the stock trading below both its 50- and 200-day moving averages, implying that recent news and buybacks are not enough to shift the broader trend. The technical picture signals medium- and long-term pressure with mixed momentum and a high 68% probability of a downward move. Kharitonov is especially wary of overbought signals on intraday momentum and the lack of clear trend strength. "The recent uptick looks fragile — long-term risks still outweigh near-term opportunities for Salesforce."

Viktoras Karapetjanc, expert at Traders Union, recognizes Salesforce's strategic advances through its $25 billion buyback and robust AI product growth. He notes management’s forward-thinking approach, with over $2 billion in annualized AI revenue and a major acquisition to solidify its platform. Karapetjanc points out the commitment to global expansion and next-gen technology as strong drivers for the company. He finds confidence in the company’s direction, emphasizing that near-term volatility does not alter the bigger opportunity set. "Salesforce’s bullish structure remains intact — I expect further growth as their AI leadership gains momentum."

Parshwa Turakhiya, analyst, sees mixed but notable short-term opportunities on Salesforce. He observes strong intraday momentum and an upside gap after the open, but cautions that technical signals are diverging and the price remains capped under key averages. Turakhiya points out a sideways trading corridor with clear levels for breakout traders watching $178.06 resistance and $168.63 support. "With volatility elevated and sentiment split, this is prime territory for tactical trades over the next few sessions."

Mixed momentum and resistance cap gains as technicals remain bearish

Salesforce is trading above its 20-day moving average (MA-20) at $162.7 but remains just under the 50-day moving average (MA-50) at $173.89 and well below the 200-day moving average (MA-200) at $211.89. This configuration signals short-term buying interest but persistent medium- and long-term pressure from sellers, with a broader bearish trend confirmed by the MA-50 vs MA-200 alignment. The nearest resistance is at $172.34, and closest support sits at $168.63. Momentum is mixed: MACD points to strong selling, while ADX reads as neutral, indicating no clear trend strength. The RSI is in mid-range with a 'Sell' outlook and the Stochastic RSI is deep in the overbought zone, supported by neutral CCI readings. Bull/Bear Power (BBP) shows buyers dominate intraday momentum, though it also registers as overbought. Salesforce advanced $6.2 or 3.74% today, opening with an upside gap of about $2.74 (1.65%) and currently trades near its session high. Intraday volatility stands at 2.71%. The stock shows strength toward highs after the open, although momentum signals diverge, highlighting some caution despite the strong session.

Earlier, analysts noted that Salesforce's robust investments in AI and share buybacks were bolstering its long-term fundamental outlook, even as technical headwinds signaled caution. With the latest momentum divergences and overbought signals following strong buyback and acquisition news, traders should pay close attention to any decisive breakout above $178.06 or breakdown below $168.63, as these could define the next directional move.

Source of Data: CRM Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

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