Meta options volume surges as Muse fuels consumer AI trade

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Meta options surge with Muse AI

Highlights

Meta options volume reaches about 4.5 times its 30-day average with nearly $3.9 billion in premium traded, fueled by Muse AI-related enthusiasm.
Meta stock rises 12% Monday, extends its rally to 21% since Muse disclosure, and now sits within 7% of its August 2025 all-time high.
Options trading shows strong bullish sentiment with zero-day 720–745 calls in the money, and heavy interest in mid-October 775 and 800 calls.

Muse launch drives trading surge

As reported by CNBC, trading volume in Meta options is about 4.5 times the 30-day average on Monday, with nearly $3.9 billion in total premium exchanged, based on data from Cboe LiveVol and SpotGamma.

More than twice as many calls are likely bought versus puts, while seven of the 10 biggest trades are either bullish or neutral. Meta shares rise 12% on Monday, leaving the stock within 7% of its all-time high from August 2025 and extending its rally to 21% since the company disclosed details of Muse.

Meta also announces plans to build a subsea cable called Petal to move data across the Atlantic Ocean. Brent Kochuba, founder of options analytics platform SpotGamma, says options inflows are huge and points to AI enthusiasm around Muse.

Options positioning signals bullish bias

The most actively traded contracts on Monday are zero-day-to-expiry calls that are now in the money, including strikes from 720 to 745. Beyond those positions, traders also show heavy interest in 775 and 800 strike calls expiring in mid-October.

Meta's Muse AI personal agent has been available for nearly two weeks and is topping app store charts, with about 730,000 downloads over roughly five days after its Sept. 8 launch, according to Sensor Tower. SpotGamma data show more than $1 billion in call premium is likely initiated by call buyers, while more than $850 million is tied to selling, suggesting bullish positioning alongside upside hedging.

The largest dollar-denominated trade of the session appears to be a net short position of roughly $20 million through spread trades. Those transactions center on the sale of a one-by-two 710/765 strike call spread expiring Oct. 16, a structure that profits if Meta falls below $740.

We previously reported on Meta’s Muse AI agent app quickly climbing Apple’s U.S. free iPhone app rankings after its Sept. 8 debut, supported by roughly 730,000 downloads in about five days. Our coverage highlighted how the early traction underscored Meta’s push to build new AI revenue streams beyond advertising and helped fuel a sharp rise in Meta shares alongside the rollout of paid subscription tiers.

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