CruiseCup scales 3D-printed drinkware business to $808,000 in annual revenue

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CruiseCup 3D-printed drinkware revenue

Highlights

CruiseCup generated $808,000 in 2025 gross revenue, with a viral Instagram post in August 2025 driving $100,000 sales that month.
Satterlee operates the business full-time with one employee using 160 printers in New York, after shutting his previous venture Solefully in June 2025.
Upcoming plans include adding UV printing, expanding drinkware categories, building a larger marketing team, and pursuing retail shelf placement.

Revenue growth and product expansion

As reported by CNBC Make It, CruiseCup’s sales accelerated sharply in August 2025 after an Instagram post featuring its new "tactical reloader" can cooler went viral. Satterlee says the product, designed to hold two 12-ounce cans and reload from either the top or bottom, drove hundreds of orders in a single day and helped the company bring in $100,000 that month.

According to documents reviewed by CNBC Make It, CruiseCup generated $808,000 in 2025 gross revenue through its website and TikTok Shop, with a small additional amount from Amazon sales. Satterlee runs the company full-time with one other employee, producing can coolers in different sizes and materials.

The business evolved from Satterlee’s earlier 3D-printing venture, Solefully, which sold shoe charms for Crocs. He says he bought his first roughly $500 3D printer in September 2022, launched Solefully in June 2023 and estimates that business reached about $250,000 in sales in 2024, helping him begin renting a 3,000-square-foot warehouse in Clifton Park, New York, for $3,600 per month in November 2024.

New York production plans and retail push

Satterlee says he decided before graduating high school that his business had enough traction for him to skip college and focus on it full-time. He later shifted toward products with stronger social media appeal and higher margins, including universal car cupholder adapters, before CruiseCup outpaced Solefully enough for him to shut the earlier business in June 2025.

He says he now uses 160 printers to make plastic products in New York, while sourcing stainless steel models from a Chinese manufacturer he found online. Documents show he has two patents pending on CruiseCup designs.

Looking ahead, Satterlee says he plans to add UV printing, expand into more drinkware categories and build a larger marketing team to pursue retail shelf placement. The company’s trajectory highlights how small-scale manufacturing businesses can use social media demand and in-house 3D printing capacity to scale quickly with limited staff.

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