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Interesting, industry influencer, reports that Real Brokerage plans to acquire Re/Max in a deal valued at $880 million. The resulting combined brokerage will have approximately 8,500 franchisees and more than 180,000 agents, with 145,000 agents coming from Re/Max.
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Lance Lambert has previously reported on how the National Association of Realtors shapes federal housing and mortgage policy through lobbying. He also noted that Lennar increased its average incentive spending per home sale from $17,300 in 2022 to $62,700 in 2023. These reports highlight industry trends as major brokerages pursue expansion and competitive strategies.