Subscription spending rises faster than overall card growth, Sam Ro notes

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02.09.2026

Subscription spending rises faster than overall card growth, Sam Ro notes — Subscription spending growth beats card spending

Sam Ro reports that consumers are increasingly embracing the subscription economy. According to Bank of America, subscription spending rose 7.7% year-over-year in July 2026, outpacing overall card spending growth by more than a percentage point and a half for the past two years.

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Sam Ro has previously highlighted notable developments in equity markets. He reported a surge in S&P 500 stocks with negative beta, signaling an unusual risk profile among U.S. equities. In a separate update, Ro noted that 87% of S&P 500 companies beat earnings estimates by a median of 7%.

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