Yulia Slavina

Ring grows to $5B in revenue under Amazon, Turner Novak notes

Ring grows to $5B in revenue under Amazon, Turner Novak notes
Ring hits $5B revenue milestone at Amazon

Turner Novak highlights the growth of Ring, describing it as one of the most underrated consumer hardware products.

Novak notes that Ring, which began as an invention in a garage, has reached more than $5 billion in revenue run rate as part of Amazon. The business has also grown to over 100 million units, according to the discussion with its founder Jamie Siminoff.

Novak has recently discussed venture capital interest in new technology, noting that VCs were eager to back Instinct after missing its early funding rounds at a $50 billion valuation. He has also commented on major hardware companies, mentioning Tim Cook's expectation of significant free cash flow following a hardware-focused strategy at Apple in another post. These observations reflect his focus on the intersection of hardware growth and investor activity.

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