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Turner Novak highlights the growth of Ring, describing it as one of the most underrated consumer hardware products.
Novak notes that Ring, which began as an invention in a garage, has reached more than $5 billion in revenue run rate as part of Amazon. The business has also grown to over 100 million units, according to the discussion with its founder Jamie Siminoff.
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Novak has recently discussed venture capital interest in new technology, noting that VCs were eager to back Instinct after missing its early funding rounds at a $50 billion valuation. He has also commented on major hardware companies, mentioning Tim Cook's expectation of significant free cash flow following a hardware-focused strategy at Apple in another post. These observations reflect his focus on the intersection of hardware growth and investor activity.