Yi He: Binance sees itself as its only real rival

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11.10.2026

Yi He: Binance sees itself as its only real rival — Binance regards itself as main rival

Yi He states that Binance views itself as its own only rival. She asserts that competitors who focus exclusively on Binance are unlikely to surpass it.

Her remarks highlight the importance of self-driven competition within the crypto exchange landscape.

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Earlier this year, Yi He hosted a live Chinese AMA on Binance Plaza to discuss the launch of new smart products, joined by Sisi, Jeff, and Jackson according to a company update. She also announced the expansion of Binance Pay to PayPay merchants across Japan, allowing customers to spend crypto at various retailers in a separate development. These steps reflect Binance’s ongoing efforts to broaden its product and payments ecosystem.

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