Jim Farley: Ford to design more exciting vehicles

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Ivan Andriyenko

11.09.2025

Jim Farley: Ford to design more exciting vehicles — @jimfarley98: Ford's design strategy shift

Jim Farley, the CEO of Ford, announced the company's renewed focus on creating vehicles that ignite passion and excitement among customers.

At Ford, the design and creation of 'passion vehicles' that bring out the best in people will be a key strategic goal. Farley's statement emphasizes Ford's commitment to avoiding 'boring cars' as they enter their next chapter of vehicle design. This shift aims to serve Ford's diverse customer base with vehicles that are not only exciting but also capable and stylish, ensuring the brand remains a leader in automotive innovation.

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