Support test at GBX4,939: Can RKT avoid deeper losses?

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Reckitt Benckiser slides 1.26% to GBX5,018

Highlights

Costco's previous supplier of cognitive supplements has filed for bankruptcy, leaving a supply gap that Reckitt Benckiser could fill with its Neuriva product.
Reckitt Benckiser may increase its retail presence at Costco, yet its stock remains under broad selling pressure.
Shares of Reckitt Benckiser trade below key moving averages, with intraday momentum indicators showing oversold territory and a projected range of GBX4,939 to GBX5,096 over the next 2 to 3 sessions.

Costco supplier bankruptcy boosts Reckitt Benckiser's positioning under pressure

Costco's prior partner for cognitive supplements, Synergy CHC Corp., has filed for bankruptcy, creating a vacancy in the retailer's supply chain, according to Thestreet. This development positions Reckitt Benckiser to potentially benefit, leveraging its established compliance record and existing shelf presence for products such as Neuriva. While this could improve Reckitt Benckiser's retail exposure at Costco, price action has remained under broader selling pressure.

Oversold readings and resistance cluster reinforce downside momentum

On the hourly chart, price is trading below the MA-20 at GBX5,085 and the MA-50 at GBX5,054, with further weakness indicated by a position under the MA-200 at GBX5,359 on the daily timeframe. The Ichimoku Kijun sits at GBX5,068, representing immediate resistance. MACD remains neutral and the ADX signals no clear trend strength, while RSI stands at 43.19 and issues a Sell signal. Stoch RSI, CCI, and Bull/Bear Power all show oversold readings, confirming intraday seller momentum. The Awesome Oscillator also reflects strong sell pressure, supporting an intraday bias to the downside.

Low rebound odds as consolidation likely within volatility band

In the next 2–3 sessions, price is expected to consolidate between GBX4,939 and GBX5,096, reflecting a typical volatility band relative to current levels. The probability of an upward move is low at 22%, while the likelihood of a decline is significantly higher at 78%. Baseline expectations favor sideways trading within this band; a bullish reversal would require a sustained move above the resistance near GBX5,068, while breaching support at GBX4,939 may trigger renewed downside momentum.

Anton Kharitonov, expert at Traders Union, sees continued technical weakness in Reckitt Benckiser, with the stock remaining pressured below key moving averages and no clear shift in market sentiment. Despite potential gains from a competitor’s bankruptcy and solid shelf presence at Costco, he believes the price will likely stay rangebound between GBX4,939 and GBX5,096 in the near term. Downside risk dominates and there are no technical signals yet for a reversal. "Until GBX5,068 is reclaimed, my base case is continued consolidation or possible downside for RKT."

Earlier, analysts noted that Reckitt Benckiser was experiencing persistent downside risk driven by negative technical signals and ongoing selling pressure. With the latest data reinforcing this bearish outlook despite potential retail opportunities at major partners, traders should monitor the GBX4,939 support level as a decisive point for any renewed momentum in the days ahead.

Source of Data: RKT Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

The information is based on forecasts and does not constitute investment advice or a guarantee of future results. Market conditions may change. See our Disclaimer and Editorial Integrity for details.