Business Strategy, Tech, and Leadership by Chris Pavlovski
Chris Pavlovski is a Canadian tech entrepreneur who founded Rumble, a video-sharing and cloud services platform, in 2013. By the end of 2024, the platform had more than 67 million monthly active users, making it one of North America's largest alt-media ecosystems.
In December 2024, Pavlovski secured a $775 million strategic investment from Tether, the world’s largest stablecoin issuer. The deal included Tether purchasing 103.33 million shares at $7.50 each, injecting $250 million for growth initiatives and funding a self-tender offer to repurchase up to 70 million shares. Pavlovski kept his controlling stake, and Tether received no board seats.
In March 2025, Rumble launched a Bitcoin treasury strategy, acquiring 188 BTC for $17.1 million at an average price of about $91,000, with plans to increase the allocation to $20 million. Pavlovski described the move as both a hedge against inflation and a signal of alignment with decentralized finance values. With this step, Rumble became one of the first U.S.-listed media companies to hold Bitcoin on its balance sheet.