Investing, Finance, and Market Analysis by Ross Gerber
Gerber Kawasaki Wealth & Investment Management is a California-based financial advisory firm with over $1.8 billion in assets under management as of 2025. In March 2021, the firm began offering direct access to Bitcoin and Ethereum for its clients through a partnership with Gemini, using insured cold storage and FINRA-compliant custody.
By late 2024, Gerber Kawasaki’s retail-oriented ETF (AdvisorShares Gerber Kawasaki ETF) included up to 5% Bitcoin futures exposure, targeting risk-managed crypto diversification. The firm has positioned digital assets as an “alternative growth sleeve” for clients under 40, while avoiding exposure to meme coins or unaudited DeFi protocols. CEO Ross Gerber has publicly supported Bitcoin as a hedge against sovereign debt, but has criticized speculative NFT projects and unregulated exchanges. The firm publishes regular crypto allocation guidance and continues to expand its advisory role in tokenized finance for traditional investors.