Technology Reporting and Apple News by Mark Gurman

Mark Gurman is a senior tech reporter at Bloomberg, widely known for breaking Apple-related news and leading the Power On newsletter. He joined Bloomberg in 2016 and quickly became the network’s primary source for exclusive coverage of Apple’s product pipeline. Gurman has been recognized in Forbes’ “30 Under 30” and is regularly cited across global tech publications. His Power On column reaches over 150,000 weekly readers, while his X following exceeds 320,000.

Though primarily focused on consumer electronics, Gurman’s reporting has repeatedly touched on crypto-related developments. In early 2024, he was first to report Apple’s internal testing of a hardware-secured wallet feature for crypto integration within iOS. The news caused short-term surges in several hardware-linked tokens including Trust Wallet Token (TWT) and SafePal (SFP). His insights have also covered Apple’s use of secure enclave chipsets and potential crypto applications within the App Store’s evolving fintech landscape.

With deep access to product development cycles and growing relevance in digital asset narratives, Gurman’s tech journalism continues to inform traders and investors at the convergence of hardware innovation and blockchain utility.

  • Oksana Koneva
  • 08.10.2026
Mark Gurman: Apple appoints Steve Smith as new M&A chief amid management changes
Mark Gurman reports that Apple is appointing Steve Smith as its new head of mergers and acquisitions, with Adrian Perica shifting to focus solely on overseeing parts of the company’s services ...
  • Elena Nikulina
  • 07.10.2026
Smart home shares decline on negative news, Mark Gurman notes
Mark Gurman reports that several smart home related stocks experienced notable declines this morning. Among the biggest movers were Resideo down 7.4%, Arlo Technologies down 8.7%, Johnson Controls ...
  • Anastasiia Chabaniuk
  • 11.08.2026
Mark Gurman: Apple PR spokesman Josh Rosenstock departs after 14 years
Mark Gurman reports that Josh Rosenstock, spokesman for corporate and financial communications at Apple, is leaving the company after a 14-year tenure. Rosenstock played a significant role in ...
  • Artem Shendetskii
  • 07.08.2026
No conflict of interest with Apple or AAPL, Mark Gurman notes
Mark Gurman responded to Neil Cybart by stating that he has never received any payment from Apple and has never owned AAPL shares throughout his professional career. He questioned whether others ...
  • Parshwa Turakhiya
  • 08.07.2026
Mark Gurman: Apple expands Broadcom partnership with $30 billion deal and $1.5 billion Colorado investment
Mark Gurman reports that Apple is following through on its pledge to increase spending on U.S.-made components by expanding its partnership with Broadcom. The company expects the agreement to ...
  • Parshwa Turakhiya
  • 01.07.2026
Apple seeks chips from blacklisted Chinese suppliers to manage memory shortage, Mark Gurman reports
Mark Gurman reports that Apple is currently in negotiations to purchase chips from two Chinese semiconductor makers listed on a Pentagon blacklist. The move aims to combat the effects of a ...
  • Olga Shendetskaya
  • 15.05.2026
Mark Gurman: Apple to offer $249 cash back for Apple Card sign-ups with AirPods Pro 3 purchase
Mark Gurman reports that Apple is preparing a significant Apple Card sign-up incentive for retail store customers as early as next week. Customers who sign up for a new Apple Card and purchase ...