Digital health communication and patient engagement by OptimizeRx
OptimizeRx pushes AI-powered engagement for smarter patient provider alignment
OptimizeRx is accelerating efforts to integrate AI-enabled omnichannel engagement tools aimed at closing gaps between patients and healthcare providers at critical decision moments. In a recent ...
Predictive analytics and AI set to transform patient treatment, OptimizeRx asserts
OptimizeRx CEO Steve Silvestro calls for advanced adoption of predictive analytics and artificial intelligence to close the critical gaps between diagnosis and treatment adherence in healthcare. ...
OptimizeRx introduces solution merging precision and scale for healthcare marketers
OptimizeRx is addressing a long-standing dilemma in healthcare marketing by eliminating the need to choose between targeted precision and broad scale. The company is leveraging advances in ...
Mental health patient engagement requires tailored marketing, OptimizeRx asserts
OptimizeRx draws attention to the complex landscape of mental health marketing in the pharmaceutical sector. Karin Hayes of OptimizeRx discusses in PharmaLive how traditional awareness campaigns ...
OptimizeRx pivots toward advanced data onboarding to drive pharma marketing personalization
OptimizeRx is accelerating its embrace of advanced personalization and data-driven approaches in pharma marketing. In a recent interview with partner solli, OptimizeRx’s Karin Hayes and Scott ...
OptimizeRx charts two decades of digital transformation for provider and patient engagement
OptimizeRx has marked 20 years of evolution in the healthcare marketing landscape, moving from the era of flip phones to the current advancements in artificial intelligence. Since 2006, the ...
OptimizeRx convenes pharma leaders at Asembia AXS26 Summit to drive patient access innovation
OptimizeRx is bringing together key figures in the pharmaceutical industry at the Asembia AXS26 Summit, aiming to shape the future of access, engagement, and patient care. Leading executives ...
Personalization drives next wave of pharma engagement, OptimizeRx insists
OptimizeRx is calling on the pharmaceutical industry to move beyond traditional engagement metrics, emphasizing the need for more connected and personalized experiences as Fierce Pharma Engage ...
OptimizeRx appoints Mary Varghese Presti to board to strengthen healthcare technology leadership
OptimizeRx has announced the appointment of Mary Varghese Presti to its Board of Directors. Presti currently serves as chief operating officer of Microsoft Health and Life Sciences and brings over ...
Merck and OptimizeRx tackle syncing DTC and HCP at Pharma Forward summit
OptimizeRx is set to participate in Pharma Forward, where its executive Jennifer Dwyer will team up with Heath Morlok, Associate Director of Customer Strategy and Engagement at Merck, for a key ...
OptimizeRx team to engage on data and AI transformation at PHM HealthFront in New York
OptimizeRx is set to participate at the PHM HealthFront event in New York, where team members Michael Palladio, Louisa Johanesen, and Theresa Greco will engage with industry leaders about the ...
Guide from OptimizeRx addresses challenges in proving efficacy at point of care
OptimizeRx has released a new guide aimed at clarifying how to measure the effectiveness of interventions at the point of care, a critical moment in prescribing decisions. The company identifies ...
OptimizeRx urges careful AI optimization to balance efficiency with audience growth
OptimizeRx draws attention to the dual impact of artificial intelligence, cautioning that while optimization can boost efficiency, it carries the risk of shrinking your audience if not managed ...
OptimizeRx brings focus to data and AI in patient-provider engagement at PHM HealthFront
OptimizeRx announced its participation in the PHM HealthFront event taking place in New York City on April 29–30. The company aims to connect with industry leaders across health and marketing ...
OptimizeRx advances brand engagement by targeting clinical decision moments
OptimizeRx is intensifying its approach to healthcare marketing by positioning brand messages directly within the clinical workflow. This move aims to ensure that healthcare professionals ...
Pharma moves toward patient centricity with AI and opt-in tech, OptimizeRx asserts
OptimizeRx, a company focused on digital health communications, is set to participate in the upcoming MM+M Transform conference in New York City. John Schaetzle of OptimizeRx will join industry ...
OptimizeRx challenges point of care marketing myths ahead of DigiPharma Connect roundtable
OptimizeRx is intensifying scrutiny of point of care marketing, questioning the validity behind much of the current industry noise. Mike Palladino, a company executive, will lead a roundtable ...
OptimizeRx warns up to 30% of DTC audiences lost in onboarding due to identity fragmentation
OptimizeRx warns that up to 30 percent of direct-to-consumer (DTC) audiences can be lost during onboarding processes as a result of fragmented identity resolution. The company identifies several ...
OptimizeRx challenges life science marketers with insights reveal
OptimizeRx, a leader in digital health communication solutions, is setting the stage for a new wave of marketing insights aimed at life science marketers. The company is teasing the answers that ...
OptimizeRx pushes early patient engagement in healthcare
Most patient journeys start long before the first appointment, but the healthcare industry has yet to fully address this. In a recent Forbes article, OptimizeRx’s Steve Silvestro emphasized ...
OptimizeRx curates impactful insights with Webinars Wrapped
OptimizeRx has compiled a collection of significant webinars that continue to provide valuable insights to teams today. The series, known as Webinars Wrapped, highlights key discussions and ...
