Alice Blue Review 2026
According to our idea, the TU Overall Score indicator should answer the biggest question of all: “Can I trust this broker with my money?”. The scores range within 0.01 – 9.99 (the higher the indicator the more trust the broker has). More details
- TradingView
- ANT Web
- ANT MOBI 3.0
- 1lyOptions
- ANT API
- Leverage is up to 1:5
- Direct exchange access, one-click trading from charts, API integration
Our Evaluation of Alice Blue
According to our idea, the TU Overall Score indicator should answer the biggest question of all: “Can I trust this broker with my money?”. The scores range within 0.01 – 9.99 (the higher the indicator the more trust the broker has). More details
Alice Blue is a broker with higher-than-average risk and the TU Overall Score of 4.39 out of 10. Having reviewed trading opportunities offered by the company and reviews posted by Alice Blue clients on our website, Traders Union expert Anton Kharitonov recommends users to consider a more reliable broker with better conditions, as, according to reviews, many clients of this broker are not satisfied with the company’s work.
How we tested Alice Blue
Traders Union has analyzed financial markets for over 14 years, evaluating brokers based on 250+ transparent criteria, including security, regulation, and trading conditions. Our expert team of over 50 professionals regularly updates a Watch List of 500+ brokers to provide users with data-driven insights. While our research is based on objective data, we recommend that users perform independent due diligence and consult official regulatory sources before making any financial decisions.
Learn more about our methodology and editorial policies.
Brief Look at Alice Blue
Alice Blue is a licensed broker that provides trading services on India’s largest exchanges, including the National Stock Exchange of India (NSE), BSE Ltd., the Multi Commodity Exchange of India (MCX), and the National Commodity and Derivatives Exchange (NCDEX). It began operations in 2006 and is registered with the Securities and Exchange Board of India (SEBI) under license number INZ000166137. The broker targets active investors and provides access to a wide range of instruments, from stocks to equity, currency, and commodity derivatives. Alice Blue offers proprietary trading platforms and supports integration with TradingView and third-party solutions via API. Indian residents and foreign nationals can open a trading account and a Demat account, subject to specific conditions.
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- Regulation by SEBI and official membership on all major Indian exchanges.
- Client-friendly commission structure for stocks and derivatives, based on a fixed fee or a percentage.
- Mutual Funds and IPO investments with no brokerage commission.
- Free access to the API with no usage limits.
- A wide selection of trading platforms.
- Free online account opening in about 15 minutes.
- Educational programs for beginners and access to basic analytics.
- The ANT MOBI 3.0 mobile app for trading and fund management.
- Margin trading is available only for cash equities.
- No direct access to international markets.
- No fixed-income investment products such as fixed deposits or bonds.
TU Expert Verdict
Chief Analytics Officer
Alice Blue provides access to trading stocks, equity, currency, and commodity derivatives on major Indian exchanges including the NSE, BSE, MCX, and NCDEX, with support for both Trading and Demat accounts. Regulated by SEBI and a direct member of all key Indian exchanges, the broker offers proprietary and third-party trading platforms such as ANT Web, ANT MOBI 3.0, 1lyOptions, and connects with TradingView, allowing API integration for algorithmic trading. There is no minimum deposit required, commissions are structured as either INR 20 per order or a percentage depending on instrument type, and mutual funds as well as IPO investments incur no brokerage fee. Account opening is fully digital and typically takes less than a day for Indian residents.
Drawbacks include margin trading restricted to equities only, a lack of direct access to international markets, and no fixed-income products like bonds or fixed deposits. Alice Blue may not be suitable for traders seeking global diversification or those who prioritize a wider investment range beyond Indian capital markets and derivatives.
Alice Blue Summary
Your capital is at risk. The risk of loss in online trading of stocks, options, futures, currencies, foreign equities, and fixed Income can be substantial.
| 💻 Trading platform: | ANT Web, ANT MOBI 3.0, 1lyOptions, TradingView, ANT API |
|---|---|
| 📊 Accounts: | Trading account, Demat account |
| 💰 Account currency: | INR |
| 💵 Deposit / Withdrawal: | Bank transfer, UPI, Net Banking, IMPS, NEFT, RTGS |
| 🚀 Minimum deposit: | No minimum |
| ⚖️ Leverage: | Leverage is up to 1:5 |
| 💼 Copy Trading: | No |
| 📈️ Min Order: | From INR 1, depending on the asset |
| 💱 EUR/USD spread: | Not applicable |
| 🔧 Instruments: | Stocks, equity, currency, and commodity futures and options, IPOs, Mutual Funds |
| 💹 Margin Call / Stop Out: | N/A |
| 🏛 Liquidity provider: | NSE, BSE, MCX, NCDEX |
| 📱 Mobile trading: | Yes |
| ➕ Affiliate program: | Yes |
| 📋 Order execution: | Market, Limit, Stop Loss, Cover Order (CO), Bracket Order (BO), Margin Intraday Square-off (MIS), Immediate or Cancel (IOC), and others |
| ⭐ Trading features: | Direct exchange access, one-click trading from charts, API integration |
| 🎁 Contests and bonuses: | No |
The broker provides access to the core segments of the Indian capital market, including stocks, futures, and options. Mutual funds and participation in initial public offerings (IPOs) are also available. Two trading modes are supported: intraday and delivery. If a trader opens an intraday buy position using the ANT trading platform, it can be converted into a delivery trade before the market closes. Margin trading is permitted, but only for equities.
Alice Blue Key Parameters Evaluation
Trading Account Opening
Alice Blue provides a fully digital account opening process. For Indian residents, the procedure is simplified through integration with Aadhaar and digital identity services. To open an account, follow these steps:
Visit the broker’s website and enter a phone number and email address.
Enter the Aadhaar number and personal bank account details.
Upload documents confirming the bank account and income, which is required for derivatives trading.
Take a selfie for verification, sign documents via DigiPad, and complete e-signing using the Aadhaar number.
After verification, clients gain access to the user account and ANT trading platforms.
Features of Alice Blue user account allow traders to:
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Monitor the portfolio, including current asset values and open positions.
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View trade history and reports on orders, charges, and commissions.
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Deposit and withdraw funds.
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Apply for IPOs and invest in Mutual Funds.
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Submit documents and activate derivatives trading.
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Configure notifications via push messages and email.
Is Alice Blue Safe?
Alice Blue Financial Services (P) Ltd is an Indian broker registered and regulated by SEBI under license number INZ000156038. It is also a participant of the Central Depository Services Limited (CDSL, ID 12085300) and an official trading member of the NSE, BSE, MCX, and NCDEX exchanges.
Alice Blue clients can submit complaints through the official SCORES 2.0 dispute resolution system supported by SEBI. The broker applies standard security measures, including segregation of client funds, digital identity verification, two-factor authentication, encrypted connections, and transaction confirmation through CDSL eDIS.
Advantages
- The broker is required to disclose its fee structure and publish regulatory documents.
- Segregation of client and broker funds.
- Ability to submit complaints directly to SEBI.
Disadvantages
- No confirmed information about a compensation fund or asset insurance.
- Regulatory complaint resolution can take a long time.
Commissions and Fees
For stocks and derivatives, Alice Blue charges a commission of INR 20 per order or a percentage rate, whichever is lower. The maximum rate is 2.5% for equities and 0.05% for futures and options. Investments in IPOs and mutual funds are brokerage-free, although fund or issuer fees may apply. Alice Blue does not charge fees for account opening and does not apply annual maintenance fees for Demat accounts. The broker also does not charge fees for deposits and withdrawals.
| Account type | Spread (minimum value) | Withdrawal commission |
|---|---|---|
| Trading account | INR 20 or 0.05% | Bank commission |
Account Types
Alice Blue clients open two linked accounts, a Trading account and a Demat account, which are required for full access to Indian equity and commodity markets. Both accounts are opened simultaneously under a single application and are linked for simplified asset management. Account opening is free, and any amount can be deposited to start trading.
Account types:
This account structure allows efficient management of trades and assets with transparent reporting and unified platform access.
Online account opening takes up to 24 hours, while offline account opening at an office takes 2 to 3 business days. Delays may occur if documents are incomplete or Know Your Customer (KYC) verification is not fully completed.
Deposit and Withdrawal
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Deposits and withdrawals are available only through the client’s Indian bank account. International transfers are not accepted.
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Supported methods include UPI, Net Banking, IMPS, NEFT, and RTGS.
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The maximum UPI transfer limit is INR 200,000 per day. Net Banking limits depend on the bank.
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UPI transfers are credited instantly or within minutes. Net Banking takes 5 to 10 minutes. IMPS, NEFT, and RTGS take up to 2 hours.
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Requests submitted on business days before 7:00 a.m. IST are processed the same day. Requests submitted after 7:00 a.m. are processed the next day.
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Instant withdrawals to a bank account within 1 to 5 minutes are available on business days from 9:00 a.m. to 4:00 p.m.
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The minimum instant withdrawal amount is INR 100. The maximum is INR 100,000 per request, with no more than two requests per day and a 30-minute interval.
Investment Options
Alice Blue provides tools not only for active trading but also for passive investing. Through the broker’s trading platform, clients can invest in IPOs, Mutual Funds, and systematic investment plans with automatic contributions.
Long-term investments and regular plans through Alice Blue
For traders who prefer long-term or lower-risk trading strategies, Alice Blue provides access to investment products with no brokerage commission. These products are managed through the same infrastructure used for active trading, allowing both approaches to be combined.
Available investment solutions:
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Mutual Funds. Available with no brokerage commission through Alice Blue platforms. SIPs are supported with automatic contributions and flexible amounts and dates.
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Systematic Equity Plans (SEP). An alternative to SIPs that enables regular investment in selected stocks according to a defined schedule.
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Initial Public Offerings (IPO). Participation in IPOs without brokerage fees. Applications can be submitted in a few clicks through the platform.
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Sovereign Gold Bonds (SGB). Government-backed gold investments with additional interest income, available during issuance periods.
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ETFs. Purchased through the trading account and suitable for long-term accumulation and index-based investing.
All investment solutions are integrated into the Alice Blue interface and available within a single account. Fees are minimal or not applied, and reporting is provided through the standard back office.
Alice Blue partnership program
Alice Blue offers a flexible partnership program that allows earning income by referring traders and inviting new partners. The program is suitable for active clients and for those who build online businesses without trading themselves.
Participation terms:
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100% of brokerage commissions for the first 3 months.
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60% of commissions starting from the fourth month.
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An additional 10% of the partner share for referring another partner.
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Online registration in about 15 minutes with no license or company registration required.
Partners receive access to a personal dashboard, automated reports, and marketing support. Earnings depend on referred trading volume and client activity.
Customer Support
Alice Blue provides customer support through multiple channels. Support for clients and partners is available Monday through Friday from 8:30 a.m. to 11:59 p.m. IST and on Saturdays from 9:00 a.m. to 6:00 p.m. IST. Account opening support is available Monday through Saturday from 9:00 a.m. to 6:00 p.m. IST.
Advantages
- Local offices across India.
- Multilingual support.
- Ability to receive assistance without logging into the user account.
Disadvantages
- No 24/7 support.
- No online chat on the website.
- Some requests require additional response time.
Available communication channels
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Email for new account inquiries;
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Phone support;
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Physical offices;
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User account interface;
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WhatsApp.
Alice Blue maintains profiles on Telegram, Facebook, Instagram, X, LinkedIn, and YouTube.
Contacts
| Foundation date | 2006 |
|---|---|
| Registration address | Old No.56/2, New No.58, LIC Nagar, Vinayagar Kovil Street, Erode-8, Tamil Nadu 638002 |
| Regulation |
SEBI
Licence number: INZ000156038 |
| Official site | https://aliceblueonline.com/ |
| Contacts |
07676444362, 08045366888, 08045412000
|
Education
Alice Blue operates its own educational platform, Trade School, which offers online courses, webinars, and training modules covering various aspects of trading. Educational materials are tailored to different skill levels, from beginners to advanced traders, and are available in eight languages, including English, Hindi, and Tamil.
Each course consists of several modules with video lessons and demonstrations of Alice Blue trading platforms. Registered users can track progress, receive certificates, and access live educational events.
Detailed review of Alice Blue
Alice Blue is one of India’s largest online brokers, serving retail traders and fintech startups. It operates on a digital-first infrastructure, with trading, support, and analytics delivered through proprietary online platforms. With open APIs and mobile solutions, Alice Blue supports automated trading and custom strategy development. The broker also maintains a strong focus on options trading, supported by technical tools for building and executing complex strategies.
Alice Blue by the numbers:
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Founded in 2006;
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More than 500,000 clients;
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Presence in more than 20 Indian states;
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Over 400 employees;
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More than 12,000 partners;
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Five trading platforms.
Digital platforms for active and algorithmic trading from Alice Blue
Alice Blue provides a comprehensive set of digital solutions for manual, semi-automated, and algorithmic trading. The primary platform is ANT Web, which supports scalping, options position analysis, trading from charts, and the advanced Options Chain Builder. For mobile trading, ANT MOBI 3.0 offers improved navigation, an integrated news feed, fingerprint authentication, and fast balance management.
For algorithmic trading, ANT API enables fintech companies and independent developers to build custom trading products and connect external platforms. The specialized 1lyOptions platform provides in-depth options analytics, a strategy builder, scanners, a market sentiment index, and institutional trading data. Direct integration with TradingView enables professional-grade charting and trade execution without leaving the interface.
Advantages:
Direct integration with TradingView for chart-based trading.
Free access to the trading API for algorithmic trading.
Real-time market notifications, SMS, and email alerts.
Support for UPI, IMPS, NEFT, and RTGS deposits and withdrawals.
Support for trading strategies and stop orders through ANT.
A dedicated platform for options trading.
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