Supply/Demand vs. Support/Resistance | Full Guide



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Supply and demand zones represent areas where significant buying or selling pressure causes sharp price reversals, often linked to institutional activity. In contrast, support and resistance levels are price points or ranges where historical trends suggest a tendency for prices to bounce or reverse, often reflecting psychological barriers for traders. While both concepts identify potential turning points, supply/demand zones focus on market imbalances, whereas support/resistance levels emphasize historical price behavior.
This article explores the key differences and similarities between the concepts of supply/demand zones and support/resistance levels in trading. Both are essential tools for identifying price action dynamics, but they stem from distinct principlesβsupply/demand zones focus on market imbalances caused by institutional orders, while support/resistance levels rely on historical price behavior. Understanding these concepts and how they interrelate can help traders refine their strategies and improve decision-making.
Support/resistance levels and supply/demand zones explained
Support and resistance levels
These are price levels where the price of an asset stops or reverses.
A support level is a price level where demand for an asset is high enough to prevent the price from falling further.

A resistance level is a price level where the supply of an asset exceeds demand, preventing the price from rising further.

Identifying these levels on charts is done by analyzing previous price highs and lows where the price has previously stopped or reversed. For example, if the price of an asset has repeatedly stopped at $50, this level can be considered a support level. If the price has repeatedly failed to break above $60, this level can be considered a resistance level.
Supply and demand zones
These are areas on a chart where there is a significant imbalance between buyers and sellers, causing sharp price changes.
A demand zone is an area where demand significantly exceeds supply, causing the price to rise.

A supply zone is an area where supply exceeds demand, causing the price to fall.

Identifying these zones on the charts involves looking for areas of price consolidation before sharp moves, as well as using volume profiles and other technical indicators to identify areas of high trading volume that may indicate areas of supply or demand.
Psychological aspects of support and resistance levels
Support and resistance levels are formed under the influence of collective behavior of traders. Traders often focus on previous price highs and lows, expecting that the price will react again at these levels. This leads to a concentration of buy orders near support levels and sell orders near resistance levels, reinforcing their importance. Thus, psychological expectations of market participants contribute to the formation and strengthening of these levels.
Market forces in supply and demand zones
Large market participants, such as institutional investors and hedge funds, have a significant influence on the formation of supply and demand zones. When placing large buy or sell orders, they create areas of significant imbalance between supply and demand. These zones become visible on the charts as areas where the price sharply changes direction. Understanding the actions of large players allows traders to identify potential supply and demand zones and make informed trading decisions.
Identification methods on charts
Technical tools for identifying support and resistance levels
Trend lines. Drawn along consecutive highs or lows in price, showing the direction of the trend. An upward trend line connecting consecutive lows can serve as a support level, while a downward line connecting highs can serve as a resistance level. These lines help visualize market dynamics and potential reversal points.

Moving averages. Smooth out price fluctuations by showing the average price of an asset over a certain period. They can act as dynamic support and resistance levels. For example, the price often bounces off a 50-day or 200-day moving average, making them popular benchmarks among traders.

Indicators. Such tools include Fibonacci levels, Pivot Points, and volume indicators. Fibonacci levels are based on mathematical relationships and help identify potential price rollback levels. Pivot Points are calculated based on previous highs, lows, and closes, identifying possible reversal levels. Volume analysis can identify price levels with high trading activity that can act as support or resistance.

Identifying Supply and Demand Zones
Trading volume analysis. High trading volumes at certain price levels can indicate supply or demand zones. Areas with significant buying volumes form demand zones, while areas with predominantly selling volumes form supply zones. Using indicators such as Volume Profile can help identify these zones on the chart.
Price patterns. Certain price patterns such as a double bottom or double top can indicate supply and demand zones. For example, a double bottom often indicates a strong demand zone where the price has failed to break the lower level twice, signaling a possible reversal to the upside.
Candlestick pattern analysis. Candlestick patterns such as a bullish engulfing or bearish harami can indicate the presence of supply and demand zones. These patterns reflect changes in market sentiment and can signal potential price reversals.
Using supply and demand indicators. There are specialized indicators that automatically identify supply and demand zones on the chart, making them easier for the trader to identify.
Practical application in trading
Support and resistance trading strategies
Bounce trading. When the price approaches a support or resistance level, traders expect the price to bounce off this level. A position is entered upon confirmation of a reversal, for example, using candlestick patterns or oscillators. Stop loss is placed behind the level to limit potential losses. Take profit is set at the nearest opposite level or depending on the risk to reward ratio.
Breakout trading. If the price breaks through a support or resistance level, this may signal a continuation of the trend. A position is entered upon confirmation of the breakout, for example, when a candle closes behind the level or the trading volume increases. Stop loss is placed below (for long positions) or above (for short positions) the broken level. Take profit is determined based on the next significant level or taking into account the volatility of the asset.

Trading with Supply and Demand Zones
Defining zones. Supply and demand zones are identified on the chart as areas where sharp price movements accompanied by high trading volumes have been observed in the past. These zones indicate the activity of large market participants.
Entering a position. When the price approaches the demand zone, traders consider opening long positions, expecting the price to rise. When approaching the supply zone, they consider opening short positions in anticipation of a price decline. Candlestick patterns, oscillator divergences, or other technical signals serve as confirmation.
Risk management. Stop loss is placed outside the demand or supply zone to minimize losses in the event of an unfavorable price movement. Take profit is set based on the nearest resistance or support levels, or taking into account the expected price movement.
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Don't forget to backtest your strategies
In trading, supply and demand zones help identify areas where the price is most likely to change direction. However, to improve the accuracy of your analysis, you should consider the depth of the zones. For example, instead of a simple horizontal line, use a price range that reflects the activity of large market participants. This will help avoid false signals when retesting the zones.
Use trading volumes to strengthen entry points. If the volumes in a demand zone are growing on an uptrend, this confirms the activity of buyers. Conversely, a decrease in volume when approaching a zone may signal market weakness. Combining zones with indicators such as RSI or MACD provides additional confirmation for decision making.
Don't forget to backtest your strategies. This allows you to understand how a specific supply or demand zone has affected past price movements. This approach will improve your zone identification skills and reduce the likelihood of errors when using these tools in real trades.
Conclusion
Supply and demand zones, as well as support and resistance levels, are fundamental tools of technical analysis, allowing traders to identify areas of potential price reversals or breakouts. These concepts are based on the analysis of market dynamics and participant behavior, which makes them universal for all financial markets. Correctly identifying and using these zones and levels helps traders develop effective entry and exit strategies.
Despite some limitations, such as false breakouts or difficulty in identifying zones, their use significantly improves the quality of trading decisions. For maximum efficiency, we recommend combining zone and level analysis with other technical tools. This allows you to minimize risks and increase the likelihood of successful trades.
FAQs
How do supply and demand zones relate to liquidity in the market?
Supply and demand zones form where large market participants place their orders, creating a high level of liquidity. These zones often coincide with areas where significant price reversals occur due to increased trader activity.
Can supply and demand zones change over time?
Yes, zones can change due to changing market conditions and supply and demand dynamics. For example, a retest of a zone can weaken it, as the remaining orders in the zone may be filled.
What is the best time frame to use for analyzing supply and demand zones?
For longer-term analysis, daily and weekly charts are preferable, as they show more meaningful zones. Day traders use hourly or 15-minute charts to identify shorter-term zones.
Can supply and demand zones be used in conjunction with support and resistance?
Yes, supply and demand zones can be used with support and resistance to form a more comprehensive market analysis.
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Team that worked on the article
Maxim Nechiporenko has been a contributor to Traders Union since 2023. He started his professional career in the media in 2006. He has expertise in finance and investment, and his field of interest covers all aspects of geoeconomics. Maxim provides up-to-date information on trading, cryptocurrencies and other financial instruments. He regularly updates his knowledge to keep abreast of the latest innovations and trends in the market.
Chinmay Soni is a financial analyst with more than 5 years of experience in working with stocks, Forex, derivatives, and other assets. As a founder of a boutique research firm and an active researcher, he covers various industries and fields, providing insights backed by statistical data. He is also an educator in the field of finance and technology.
As an author for Traders Union, he contributes his deep analytical insights on various topics, taking into account various aspects.
Mirjan Hipolito is a journalist and news editor at Traders Union. She is an expert crypto writer with five years of experience in the financial markets. Her specialties are daily market news, price predictions, and Initial Coin Offerings (ICO).
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