Binance announces 35th HODLer Airdrop with SOMI launch
Binance, the world’s largest cryptocurrency exchange by trading volume, has unveiled the 35th project in its HODLer Airdrop program: Somnia (SOMI), an EVM-compatible Layer-1 blockchain tailored for gaming and entertainment applications.
Binance will list SOMI for spot trading on September 2, 2025, at 14:30 UTC. Trading pairs will include USDT, USDC, BNB, FDUSD, and TRY, and SOMI will launch under Binance’s Seed Tag trading rules, designed for emerging projects with higher volatility risks.
The announcement underscores Binance’s commitment to expanding its ecosystem with projects that target fast-growing Web3 sectors. Somnia, positioned as a blockchain optimized for immersive gaming experiences, has already drawn attention for its focus on scalability and entertainment-based use cases.
How HODLer Airdrops work
The Binance HODLer Airdrop program rewards long-term BNB holders by distributing tokens from newly launched projects. Eligibility is based on historical snapshots of users’ BNB balances, with registered participants needing to subscribe their BNB holdings to Simple Earn (Flexible or Locked) or On-Chain Yields products.
Once the airdrop is announced, eligible users automatically receive SOMI tokens in their spot accounts within 24 hours. Users can also claim rewards via Binance Alpha Points after trading begins. The program, introduced as part of Binance’s broader loyalty strategy, has become a significant benefit for BNB holders by offering early access to tokens from promising projects.
Binance’s broader strategy
For Binance, the launch of Somnia through its HODLer Airdrop program reflects its efforts to integrate cutting-edge blockchain projects into its trading platform while incentivizing BNB holders. With airdrops often sparking enthusiasm among retail traders, the program also strengthens Binance’s position as a hub for token launches.
As Web3 gaming continues to attract venture capital and user adoption, Somnia’s inclusion highlights Binance’s focus on identifying sectors with high growth potential. Analysts suggest the success of SOMI’s trading debut may serve as a barometer for investor sentiment toward blockchain-based entertainment platforms.
Read also: Binance Earn expands Yield Arena with new high-reward offers.
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