The tweet was deleted by the author.
But we saved everything 🙂.
Building a thriving business does not require being serious at all times.
Daniel Lubetzky, referencing his experience with KIND Snacks, stated that humor and lighthearted moments are essential for maintaining morale, especially during periods of intense work. He noted that incorporating fun, such as using unusual props, was key for sustaining motivation and team unity. Lubetzky suggests that fostering a positive internal culture can make a measurable difference in business outcomes.
Lubetzky has previously discussed stepping away from Neuro Gum due to rapid business growth concerns. The company later reported notable success following his decision. In a separate instance, Lubetzky recognized activist Masih Alinejad as U.S. authorities investigated an alleged Iranian plot.