FCA launches Firm Checker tool to help consumers avoid financial scams

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Alena Volkova

10.12.2025

FCA launches Firm Checker tool to help consumers avoid financial scams — FCA enhances online security

The UK’s Financial Conduct Authority (FCA) has introduced a new online tool, Firm Checker, designed to help consumers verify whether a financial services provider is genuinely authorised before engaging with it. The move comes as the regulator intensifies efforts to combat rising financial crime, particularly schemes promoted through unsolicited messages and social media.

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According to FCA research, individuals who experienced Authorised Push Payment (APP) fraud or unauthorised investment or pension scams most commonly encountered fraudulent opportunities on social media platforms or via telephone calls — each cited by 17% of surveyed victims. Another 16% said they were initially contacted through text messages, WhatsApp, or other messaging apps.

Sheree Howard, the FCA’s executive director of authorisations, warned that fraudsters’ methods are becoming increasingly sophisticated. “Ruthless fraudsters are constantly evolving their tactics so they can steal money from innocent victims,” she said. “Whether you’re considering an investment, pension opportunity, loan or other financial service, use Firm Checker to confirm the firm is authorised and help fight financial crime.”

Addressing consumer vulnerability and improving verification behaviors

The FCA highlighted that scammers frequently impersonate legitimate institutions, making it difficult for the public to distinguish genuine firms from fraudulent ones. Firm Checker addresses this by allowing consumers to confirm not only whether a company is authorised but also whether the contact details used by the firm match those listed in the FCA database — a key indicator when assessing authenticity.

While the research shows that the majority of UK adults take basic precautions, the FCA believes more robust verification is needed. Around 72% of respondents said they always or usually dismiss unsolicited calls, emails or texts about investments or pensions. Meanwhile, 60% reported that they regularly verify the authenticity of communications before giving personal or financial information.

The launch of Firm Checker underscores the FCA’s broader campaign to strengthen consumer protection as digital fraud escalates. The tool is expected to become a central resource for both new and experienced financial consumers, including traders who often rely on regulated firms for brokerage, investment and advisory services.

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