NAGA Group boosts platform features and marketing strategy to drive global growth
The NAGA Group AG, developer of the all-in-one financial SuperApp, has introduced a series of strategic updates and marketing campaigns aimed at boosting user engagement, diversifying revenue streams, and accelerating global expansion.
- Chosen by 3 200+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
These improvements have already led to a noticeable increase in user registrations, trading activity, and conversion rates, strengthening NAGA’s position for sustained growth into 2025, according to WebDisclosure.
New yield feature: NAGA Earn
A central highlight of the updates is NAGA Earn, a feature enabling users with euro-denominated accounts to earn daily interest on uninvested funds. Interest is credited on trading days, and the funds are managed via Qualifying Money Market Funds (QMMFs) to ensure regulatory compliance. Users can activate or deactivate the feature at any time via their personal dashboard and monitor returns in real time.
Interface revamp and investment offering expansion
To improve the user experience, NAGA has rolled out a complete redesign of its web and mobile platforms. Enhancements include upgraded navigation, a redesigned header for faster access to social functions, and an optimized list view for easier market browsing. These interface improvements lay the foundation for additional product features expected in future updates.
The company has also expanded its investment offering, granting access to over 3,000 real stocks and ETFs across 15 global exchanges. The latest additions include more than 50 ETFs from U.S. and EU markets, as well as direct access to regional exchanges such as the Dubai Financial Market, Abu Dhabi Exchange, Tadawul (Saudi Arabia), and the Bucharest Stock Exchange.
Analytics and marketing initiatives
To further enhance analytical capabilities, NAGA has integrated TipRanks, providing all users with free access to institutional-grade market research tools. This aligns with the company’s mission to empower traders with advanced insights.
The updates are supported by a series of marketing initiatives, including zero-commission investing, referral bonuses, and a major advertising campaign in partnership with Borussia Dortmund across the DACH region. These efforts have contributed to increased user growth and platform engagement.
CEO Octavian Patrascu emphasized that these initiatives reflect NAGA’s focus on “scalable results and long-term value creation,” reinforcing its role as a leading force in the fintech industry.
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