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KuCoin has announced an official partnership with UAE Team Emirates – XRG, a professional cycling team, with branding to appear on team vehicles during the 2026 Tour de France.
KuCoin has entered into an official partnership with UAE Team Emirates – XRG, a professional cycling team featuring athletes such as Tadej Pogačar. Under the terms of the agreement, KuCoin will have its branding displayed on the team’s buses, support vehicles, and fleet cars during the 2026 Tour de France, starting with the event’s opening.
KuCoin is described as the exclusive partner for the team in the categories of cryptocurrency exchanges, blockchain trading platforms, and crypto wallet services. According to the announcement published on July 7, 2026, the collaboration highlights values of innovation and teamwork, with further joint initiatives involving the cycling team planned for later in the season.
KuCoin is a cryptocurrency exchange platform that supports trading in spots, margins, and futures, featuring a selection of popular cryptocurrencies like Bitcoin, Ethereum, and Tezer. The exchange offers a user-friendly terminal available on web and mobile, provides basic analytics, and allows account funding and withdrawals via debit cards, crypto, or electronic wallets. Additional features include an affiliate program, contests such as 'Futures Battle', adaptive commission based on trading volume, and a guide for new crypto traders; more information can be found in the broker profile on Traders Union.
For more about KuCoin’s recent activities, see the previous KuCoin update on Traders Union, which covered the innovative listing of ANTFUN, a social trading wallet that integrates community features with trading functions, reflecting the platform’s focus on social-driven trading solutions. Read the previous KuCoin update on Traders Union.