ATFX, a global leader in online trading, has taken a significant step in its expansion across the African market with the official launch of a new office in Cape Town, South Africa.
- Chosen by 0+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
The new branch is located in Portside Tower, the tallest building in the city’s central business district, and represents a major milestone in the broker’s ongoing strategic commitment to the African continent, according to the company’s website.
Grand opening event and leadership remarks
The grand opening ceremony took place on May 29, 2025, at Hotel Sky and brought together clients, partners, and industry leaders. ATFX Chairman Joe Li and Regional Director for Africa Linton White addressed the guests, highlighting the strategic importance of South Africa in the company’s global growth plan.
“South Africa holds immense strategic value as we continue to grow our presence in key global markets,” said Joe Li.
Cape Town office infrastructure and team
Guests enjoyed a cultural program, participated in interactive sessions, and toured the newly launched office, which has been designed with a client-centric, modern aesthetic.
The Cape Town office is fully staffed with a dedicated team, including experienced sales professionals, a customer service department, marketing and compliance personnel, and in-house market analysts. The team is further supported by technical specialists and back-office staff, enabling the delivery of comprehensive support for clients.
Global expansion and entry into Cambodia
The opening of the Cape Town office enhances ATFX’s ability to offer localized services and deepen relationships with traders across Africa. It also aligns with the firm’s global mission to provide advanced trading technologies and personalized service in emerging markets.
This African expansion coincides with another key strategic milestone: ATFX’s entry into the Cambodian market. On March 18, 2025, the company was granted License No. 040 by the Securities and Exchange Regulator of Cambodia (SERC), authorizing it to operate within the country’s growing financial sector.
Through these developments, ATFX is accelerating its global footprint while maintaining a strong focus on local relevance and regulatory compliance—two pillars that underpin its long-term growth strategy.
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