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CFI, a leading online trading company in the MENA region, has announced a landmark partnership with the Egyptian Basketball Federation (EBF), reinforcing its role not only as a financial services provider but also as a community-driven brand focused on national development.
This collaboration marks a significant step in CFI’s sports sponsorship strategy and reflects the company’s commitment to promoting pride, unity, and athletic excellence across the region.
As part of the partnership, CFI becomes the official online trading partner of the EBF. The company’s logo will appear on the shorts of all players, coaches, and medical staff for Egypt’s men’s, women’s, and youth national teams — both in domestic games and international competitions. The logo will also feature prominently during EBF-sanctioned matches on pitch-side banners, digital screens, and official backdrops. This ensures CFI’s strong presence throughout the basketball season, including key tournaments such as the Associated League Championship, Egypt Cup, and Super Cup.
The partnership also extends into the digital sphere, with CFI integrated across EBF’s online platforms and live game broadcasts. Unique fan engagement initiatives are also planned — ranging from VIP experiences with national team players to exclusive access to major games — aimed at deepening community ties.
“Egypt is a key market for us, rich in potential and talent. Through this partnership, we aim to support the country’s vibrant sports scene while reaffirming our commitment to providing Egyptians with direct and trusted access to local trading and investment opportunities,” said Ziad Melhem, CEO of CFI Financial Group. “We’re proud to support one of the most passionate sporting communities in the region while promoting financial literacy and access to modern trading tools.”
Amr Moselhy, Chairman of the Egyptian Basketball Federation, added: “We’re proud to welcome CFI as an official partner of the Egyptian Basketball Federation.”
This initiative is part of CFI’s broader strategy to align with impactful regional causes, positioning the firm as an active player in both financial services and community development. Through its partnership with EBF, CFI aims to leave a lasting mark on Egypt’s sports landscape by championing the values of excellence, inclusion, and empowerment.
See also: CFI Financial appoints Ziad Melhem as Group CEO