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GoPro has launched the MISSION 1 PRO, featuring 4K video recording at 240 frames per second. The new camera is part of the GoPro MISSION 1 Series, which is now available starting at $499 for GoPro Subscribers.
Customers who reserve the camera early will receive a complimentary Point-and-Shoot Grip, adding further value for early adopters. The move signals GoPro's ongoing efforts to stay competitive in the action camera market by offering advanced video capabilities and subscriber-focused pricing.
GoPro recently unveiled the HERO13 Black, designed with advanced features for mountain bikers and extreme sports users. The company has also honored adventure photography, awarding Ewan Bensonnn $100 for a summit photo taken in Chamonix, France, as reported earlier this year. These initiatives highlight GoPro's strategy of targeting active consumers and recognizing standout user content.