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Commerce.com warns that commerce is undergoing a fundamental transformation as agentic systems take the lead in decision making.
According to Commerce.com, these systems move beyond mere browsing, actively deciding on behalf of consumers. This evolution is set to change how products are discovered, evaluated, and purchased. The company urges industry stakeholders to prepare for a marketplace where automated agents make critical buying decisions, fundamentally altering traditional consumer journeys.
Commerce.com previously reported that AI-driven discovery is shifting how relevance is constructed and challenging brands to respond to algorithm-controlled attention. The company has also examined how changes in sales channels are affecting product perception and the role of infrastructure. The latest warning from Commerce.com follows these ongoing observations on technology’s influence on commerce.