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Portillo's launches limited edition Italian Beef body pillows in merchandise push
Portillo's is expanding its brand presence with the introduction of limited edition Italian Beef body pillows. The company announced that these novelty items are available for purchase, encouraging fans to act quickly before supplies run out.
This move is part of a broader trend among restaurant chains leveraging branded merchandise to strengthen engagement and create new revenue streams. Portillo's continues to innovate in its marketing approach as competition in the food service sector intensifies.
Earlier this year, Portillo's opened a new restaurant in Frisco, Texas, with a ribbon cutting and public launch on April 21 here. The company also began hiring for its first San Antonio area site in Schertz, offering roles starting at $14 per hour and added perks here. These moves follow the brand’s ongoing efforts to expand its footprint in Texas.
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