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Portillo's is set to open its latest restaurant in Frisco, Texas, on Tuesday, 4/21. The new location at 16499 Farm to Market Road 423 will host a ribbon-cutting ceremony at 10 AM, with doors opening to the public at 10:30 AM.
This expansion marks Portillo's ongoing growth in Texas, introducing its signature menu offerings to new customers in the region. The restaurant aims to establish a strong presence in the Frisco market, leveraging a high-traffic address in the 75034 area code as it continues its national rollout.
Portillo’s continues to drive brand engagement in Texas after bringing its first restaurant to El Paso with a grand opening event in March, featuring a live DJ and free merchandise at the new location. The company has also promoted customer loyalty, recently offering Perks Members a $1 hot dog deal for baseball’s Opening Day as part of its rewards program initiative. The Frisco launch follows this series of regional activations.