Brand success depends on adapting to omnichannel and AI powered transactions, Commerce.com asserts

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Parshwa Turakhiya

29.05.2026

Omnichannel and AI reshape commerce

Commerce.com argues that the traditional definition of commerce centered on storefronts is becoming obsolete.

The company observes that discovery, decision-making, and transactions now span an expanding array of digital channels and are increasingly powered by artificial intelligence. Commerce.com contends that brands positioned to operate seamlessly across these new environments will outperform competitors. This shift is likely to accelerate as consumers adopt new technologies and expect consistently integrated experiences across channels.

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At Commerce Live 2026, Commerce.com promoted a shift toward execution, adaptable systems, and data-driven customer experiences, according to a recent event summary here. The company also launched a data feed management model designed to convert product catalogs into machine-actionable signals earlier this year. Both moves align with Commerce.com’s current emphasis on digital channels and integrated technology solutions.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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