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Big 5 Sporting Goods is encouraging customers to engage in outdoor activities by promoting its range of outdoor games. The company invites shoppers to purchase outdoor games at any of its retail locations as well as through its online platform.
This move aims to boost foot traffic to stores while driving online sales, reflecting the company's strategic push ahead of the summer recreation season. Details are being clarified.
Big 5 Sporting Goods has previously encouraged global unity among football fans through its football campaign. Earlier this year, the company also launched a seasonal campaign for camping essentials. These efforts are part of ongoing initiatives to attract outdoor shoppers.