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ISG announces that commerce is entering a new era, calling on enterprises to assess their readiness for the changes driven by artificial intelligence.
The organization released a whitepaper exploring the concept of agentic commerce, highlighting how emerging AI technologies are shaping future retail strategies. According to ISG, companies that adapt proactively may gain a competitive advantage as commerce models evolve rapidly. Details are available in the full whitepaper.
ISG previously examined how artificial intelligence is transforming public administration across the EU, while maintaining human oversight as essential in governance, in a recent report. The firm has also tracked revenue gains amid steady staffing levels in the IT and business services sector, spotlighting efficiency and automation trends in a separate analysis. These areas remain key as ISG assesses the impact of AI on commerce strategies.