ISG spotlights agentic commerce as the next shift in enterprise retail technology

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Mikhail Vnuchkov

11.06.2026

ISG spotlights agentic commerce as the next shift in enterprise retail technology — ISG: Era of AI commerce

ISG announces that commerce is entering a new era, calling on enterprises to assess their readiness for the changes driven by artificial intelligence.

The organization released a whitepaper exploring the concept of agentic commerce, highlighting how emerging AI technologies are shaping future retail strategies. According to ISG, companies that adapt proactively may gain a competitive advantage as commerce models evolve rapidly. Details are available in the full whitepaper.

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ISG previously examined how artificial intelligence is transforming public administration across the EU, while maintaining human oversight as essential in governance, in a recent report. The firm has also tracked revenue gains amid steady staffing levels in the IT and business services sector, spotlighting efficiency and automation trends in a separate analysis. These areas remain key as ISG assesses the impact of AI on commerce strategies.

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