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TechTarget reports that Adobe has launched Brand Visibility, a new tool designed to help brands monitor their visibility in both traditional SEO and AI-powered search environments. The integration with Semrush enables tracking across 28 billion keywords and 289 million prompts, offering a comprehensive overview of brand presence.
The move comes ahead of the Cannes Lions event, highlighting how major brands are leveraging advanced analytics to stay ahead as AI-driven search becomes increasingly influential. The Brand Visibility solution aims to provide marketers with actionable insights on how their brands appear in large language model (LLM) queries as well as standard search platforms.
TechTarget previously reported on Datadog's expansion of BYOC and SIEM integration as analysts highlighted concerns about vendor lock-in risk at DASH2026 here. The publication also delivered live coverage from the Gartner Security and Risk Management Summit, tracking ongoing cybersecurity developments here. These earlier reports focus on enterprise technology and risk management trends.