Advertising, Technology, and Media by Magnite
Magnite stock jumps 2.01% as Magnite highlights Amazon Ads streaming exchange partnership
Magnite announced its involvement in the Amazon Ads Certified Supply Exchange (CSE) program.The company stated this initiative aims to make it easier to scale premium streaming opportunities and ...
Magnite stock gains 3.15% after Hong Kong research launch, magnite event draws attention
Magnite launched a new research study focused on ad-supported streaming engagement during eMpower by Magnite in Hong Kong.The study is called Streams & Screens: Hong Kong. Magnite shared findings ...
Magnite stock gains 2.35% as CEO joins industry on outcome-driven CTV, magnite notes
Magnite said CEO Michael Barrett joined industry leaders to discuss how deterministic commerce data is transforming CTV into a powerful, outcome-driven channel.The company said that as media and ...
Magnite stock consolidates near support after weekly pullback despite positive technical outlook
Magnite congratulated Marcus Pousette from its Singapore office for being named to Campaign's 40 Under 40 list. The announcement came from Magnite.The list celebrates the industry's best and ...
Magnite stock edges lower by 1.20% as Magnite supports Philo TV pause ads launch
Magnite said it is supporting Philo TV on the launch of pause ads.The company stated that this ad format captures viewer attention during natural breaks without disrupting the experience. Magnite ...
Magnite stock trades down to $18.15 as Magnite unveils Truthset Data partnership for audience ratings
Magnite is partnering with TruthsetData to bring their Data Rated Audience directly into the Magnite platform.The integration gives buyers and sellers the transparency they need to boost ...
Magnite stock surges 10.75 percent to 18.55 as Magnite announces POSSIBLE Europe partnership
Magnite is a founding partner of POSSIBLE Europe, which will launch in Lisbon from October 12 to 14, 2027.Magnite stated that it aims to help build a new home for senior leaders shaping the future ...
Magnite stock surges above weekly range on bullish breakout and heavy buying momentum
Magnite's CTO Dave Buonasera joined Beet_TV to discuss the unique demands of live streaming. The interview focuses on how Magnite's hybrid infrastructure delivers flexibility when millions of ...
Magnite stock surges 9.68% after CustomerLake AI CDP ecosystem launch, magnite states
Magnite announced it is an ecosystem partner on the launch of CustomerLake, described as the first Agentic CDP built for the AI era.According to Magnite, CustomerLake brings CDP capabilities ...
Seamless Samsung Ads access drives Magnite stock to top of weekly range
Magnite announced that Samsung Ads is making streaming’s native home screen advertising surfaces available programmatically. Magnite is providing its SpringServe ad serving technology to power ...
Magnite stock jumps 8.07% as live streaming trends in Hong Kong drive attention, Magnite reports
Magnite released its new Streams & Screens: Hong Kong report, examining current trends in streaming across Hong Kong.The report looks into audience viewing habits, including the rise of live ...
Magnite stock trades down to 14.65 as company touts hybrid infrastructure benefits, magnite reports
Magnite's CTO Dave Buonasera spoke to James Hercher at AdExchanger about the company's hybrid infrastructure strategy.Buonasera said that combining on-prem and cloud infrastructure delivers a ...
Magnite stock climbs 2.84% as eMpower event launch promoted by Magnite in Hong Kong
Magnite announced that eMpower by Magnite will launch next week in Hong Kong. The event will feature the release of its latest Streams & Screens research.Magnite stated there will be an array of ...
Magnite stock consolidates near $14.45 with streaming trends opening new programmatic ad opportunities
Magnite said audiences are still gathering in large numbers around live sports and major broadcast events.The company said the way agencies access these audiences is changing as viewing shifts to ...
Magnite stock slips 3.8% as omnichannel sports ads drive engagement, magnite reports
Magnite said football's biggest global tournament presents major omnichannel opportunities for audience engagement across TV, streaming, mobile, audio, and other platforms.Magnite spoke with ...
Magnite unveils global streaming ambitions but shares face selling near $15
Magnite has invested more than $100 million in owned infrastructure and a strategic cloud footprint.The company says this supports the scale and flexibility needed for its partners as streaming ...
Magnite showcases AI-powered creative with Canadian compliance features
Magnite unveils its latest AI-powered creative solutions, emphasizing built-in compliance with Canadian regulations. Cassidy Coles, Managing Director of Canada at Magnite, led a detailed ...
Magnite launches new mediation explainer to enhance yield
Magnite has introduced a new explainer course focused on mediation to help media owners unlock stronger yields. This initiative is designed to bring every demand source together, providing a more ...
Magnite unveils AI-driven ads on smart TV home screens
Magnite is spearheading a new era in streaming advertising by introducing AI-generated home screen ads for smart TVs, enhancing how brands appear where viewers begin their content discovery. ...
Magnite launches AdCP for consistent advertising impact
Magnite has announced the official launch of its new initiative, the Advertising Consistency Program (AdCP), aimed at ensuring a consistent, responsible, and effective use of agentic advertising. ...
Magnite wins Adweek Tech Stack Award for Demand Manager innovation
Magnite has announced its recent accolade, winning an inaugural Adweek Tech Stack Award. This recognition honors Magnite's Demand Manager for its innovation in advancing smarter, more transparent ...
