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Magnite announced that Samsung Ads is making streaming’s native home screen advertising surfaces available programmatically. Magnite is providing its SpringServe ad serving technology to power these placements.
The integration aims to make high-impact CTV placements more seamless and scalable. Details are being clarified.
Magnite ($15.81) is trading well above the SMA-20 ($13.91) and SMA-50 ($13.28), signaling strength in the short and medium term, but remains just under the long-term SMA-200 ($15.87), which still acts as resistance for the larger trend. The Ichimoku Kijun on D1 sits at $14.17, now acting as immediate support below the current price. Near-term support is found at the Ichimoku Kijun ($14.17), with key support at SMA-50 ($13.28). Near-term resistance is at SMA-200 ($15.87), with key resistance at W1 SMA-100 ($15.91).
Momentum remains robust, with MACD on D1 in buy mode and ADX at 13.08 indicating trend strength is only moderate. RSI (66.8) and CCI (147.47) signal overbought conditions, and Stoch RSI is also deep in overbought territory, suggesting a pause or pullback is possible. BBP on D1 is strongly positive at 1.46, showing buyers are dominating intraday moves. The Awesome Oscillator is neutral, while other momentum and oscillators now diverge, highlighting strong bullish pressure but rising risk of exhaustion. Magnite has gained $1.13 or 7.7% over the past week, climbing from a prev_week_close of $14.68 and now sits at the top of the weekly range, near resistance, with elevated weekly volatility at 14%. The tone for the week is a sharp recovery from earlier lows to new highs. In today’s session, MGNI is up 8.07%, underlining aggressive short-term buying.
For the upcoming week, Magnite is projected to trade between $15.67 and $15.74, keeping the range tight around current levels and respecting the asset's recent volatility. The probability of a price increase is very low (less than 20%), with a move lower more likely, as only one of four key W1 indicators (RSI-W1) is in buy mode, while MACD-W1 points to a strong sell and both W1 SMAs are bearish. The baseline scenario is for consolidation within this wedged range after the strong rally. A bullish scenario would require a convincing break above the $15.91 resistance zone, aiming for a move toward the next resistance clusters, while a bearish scenario opens below immediate support at $14.17 and targets the $13.28 zone. This forecast comes with the stock trading about midway between its 52-week low ($10.82) and high ($26.65), underscoring moderate recovery but no major reversal on the one-year chart.
Earlier, analysts noted that Magnite was displaying short- to medium-term bullish momentum, although further gains were limited by ongoing resistance. Building on that outlook, readers should now focus on whether Magnite can establish a sustained breakout above key resistance to confirm a continued uptrend.