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Magnite's CTO Dave Buonasera spoke to James Hercher at AdExchanger about the company's hybrid infrastructure strategy.
Buonasera said that combining on-prem and cloud infrastructure delivers a major strategic advantage for Magnite. The setup enables efficient scaling of bandwidth during major live CTV events where demand increases.
MGNI is currently trading at $14.65, which stands above both the MA-20 at $13.77 and the MA-50 at $13.15 but below the MA-200 at $15.94. This positioning points to continued short- and medium-term bullish structure, though longer-term pressure from sellers remains. The Ichimoku Kijun level on D1 is $13.96, which sits below the current price and thus acts as immediate support. Near-term support is found at the Ichimoku Kijun ($13.96) and MA-50 ($13.15), while resistance is first at MA-200 ($15.94), with key resistance higher at MA-100 ($15.89).
Momentum on D1 remains moderately positive: MACD signals Buy, but ADX remains low at 12.27, confirming lackluster trend strength. The RSI sits at 58.95 and CCI at 106.21, both suggesting mild overbought conditions. Stoch RSI is neutral on D1 but hints at overbought on higher timeframes. BBP at 0.92 indicates that buyers still dominate the intraday picture. The Awesome Oscillator is aligned with the current trend, supporting further upside. Over the past week, MGNI has slipped $0.03 (0.17%), trading at $14.65 versus a previous weekly close of $14.68. The price remains in the middle of its weekly range, with volatility amplitude at 10.36%. This reflects a consolidation phase following earlier swings both above and below the current levels.
For the coming week, the expected trading range is $14.54 to $14.61, with the price corridor anchored between the 52-week low ($10.82) and high ($26.65), keeping MGNI in the lower half of the annual spectrum. Based on the W1 indicators (RSI Buy, ADX Neutral, MACD Strong Sell, MA-50 Sell), the probability of a price increase is very low (less than 20%), making a downward move more likely. The baseline scenario calls for continued sideways action in a tight range. A bullish scenario would require a decisive break above the $15.94 resistance area, which is unlikely without stronger trend confirmation. The bearish scenario could materialize if support at $13.96 or lower levels is breached, potentially opening room for further declines toward the lower part of the weekly range.
Earlier, analysts noted that Magnite was exhibiting bullish momentum, though longer-term resistance continued to limit upside potential. The latest developments should prompt investors to closely monitor whether Magnite establishes a firmer breakout or faces renewed pressure near key resistance, as a decisive move could set the prevailing scenario for the weeks ahead.