Advertising, Technology, and Media by Magnite

Magnite announced that Samsung Ads is making streaming’s native home screen advertising surfaces available programmatically. Magnite is providing its SpringServe ad serving technology to power ...

Magnite released its new Streams & Screens: Hong Kong report, examining current trends in streaming across Hong Kong.The report looks into audience viewing habits, including the rise of live ...

Magnite's CTO Dave Buonasera spoke to James Hercher at AdExchanger about the company's hybrid infrastructure strategy.Buonasera said that combining on-prem and cloud infrastructure delivers a ...

Magnite announced that eMpower by Magnite will launch next week in Hong Kong. The event will feature the release of its latest Streams & Screens research.Magnite stated there will be an array of ...

Magnite said audiences are still gathering in large numbers around live sports and major broadcast events.The company said the way agencies access these audiences is changing as viewing shifts to ...

Magnite said football's biggest global tournament presents major omnichannel opportunities for audience engagement across TV, streaming, mobile, audio, and other platforms.Magnite spoke with ...

Magnite has invested more than $100 million in owned infrastructure and a strategic cloud footprint.The company says this supports the scale and flexibility needed for its partners as streaming ...

Magnite unveils its latest AI-powered creative solutions, emphasizing built-in compliance with Canadian regulations. Cassidy Coles, Managing Director of Canada at Magnite, led a detailed ...

Magnite has introduced a new explainer course focused on mediation to help media owners unlock stronger yields. This initiative is designed to bring every demand source together, providing a more ...

Magnite is spearheading a new era in streaming advertising by introducing AI-generated home screen ads for smart TVs, enhancing how brands appear where viewers begin their content discovery. ...

Magnite has announced the official launch of its new initiative, the Advertising Consistency Program (AdCP), aimed at ensuring a consistent, responsible, and effective use of agentic advertising. ...

Magnite has announced its recent accolade, winning an inaugural Adweek Tech Stack Award. This recognition honors Magnite's Demand Manager for its innovation in advancing smarter, more transparent ...

Magnite has announced a partnership with CloudX following the latter's successful Series A funding round. The collaboration aims to innovate the mobile ad monetization landscape using AI-driven ...

Magnite has unveiled the Project MINT Publisher Playbook, a new initiative aimed at empowering diverse media publishers. This initiative serves as a practical guide to help these publishers ...

Magnite has partnered with Afterpay to launch a new commerce media solution named Curate. This collaboration combines Afterpay's shopper insights with Magnite's technology and publisher ...

Magnite's Chief Strategy Officer, Erik Hovanec, plays a pivotal role in directing the company's long-term vision. In a recent C-Suite question and answer session, Hovanec elaborates on his ...