Magnite launches new commerce media solution with Afterpay

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10.10.2025

Magnite launches new commerce media solution with Afterpay — @magnite: Magnite and Afterpay partner

Magnite has partnered with Afterpay to launch a new commerce media solution named Curate.

This collaboration combines Afterpay's shopper insights with Magnite's technology and publisher connections, allowing brands to engage with high-intent shoppers effectively. The new venture aims to deliver impactful results for brands by leveraging this integrated approach. Details of the technology involved and the expected outcomes for participating brands are yet to be fully disclosed.

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The Curate initiative builds on Magnite’s ongoing efforts to refine its advertising strategies and expand its digital footprint—a trajectory previously illuminated when Erik Hovanec detailed the company’s broader strategic growth initiatives. For further perspective on Magnite’s long-term vision and differentiation, see the analysis of its approach to fostering innovation and sustained market presence.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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