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Magnite has announced a partnership with CloudX following the latter's successful Series A funding round.
The collaboration aims to innovate the mobile ad monetization landscape using AI-driven technology that enhances the synergy between publishers and their advertising partners. CloudX, known for its cutting-edge solutions, is expected to leverage Magnite's expertise in monetization to build more robust connections within the digital advertising ecosystem.
Magnite's latest alliance with CloudX follows a continuing effort to drive innovation in digital advertising, a trajectory previously reinforced by initiatives such as Project MINT to empower media publishers. As the ad tech landscape evolves, these strategic undertakings underscore the company's commitment to supporting programmatic growth and deepening its influence across the broader ecosystem.